A recent report by Samba TV called “The State of Viewership” was summarized in TV Technology last week. According to the article:
“A new study from Samba TV analyzing 45 billion hours of linear and streaming viewing in the first half of 2024 has found that OTT viewing continues to set new records while linear TV viewing has fallen to levels not seen since the pre-pandemic.
Samba TV’s State of Viewership Report for the first half of 2024 found that OTT viewing grew by 40% while linear TV viewing declined by 1%, dropping to levels not seen since pre-pandemic. The study also found that less than half of U.S. households now watch linear TV each day, according to Samba TV.”
Of course, a number of station groups have rolled out FAST channels. Nonetheless, the study does show the growth of OTT in the marketplace.
You can see the article in TV Technology summarizing the SAMBA report here.