An article in Radio Ink reported the latest results from the Katz Media Group. According to the article:
“A new analysis by Katz Media Group highlights the strong connection between radio and affluent consumers, revealing that high-net-worth individuals are avid AM/FM listeners. Yet not all genres are created equal for advertisers seeking monied audiences.”
Interestingly, “Classical and all news radio listeners have a higher average net worth than audiences of any measured TV, magazine, or newspaper property.”
The article and the analysis are worth reading. This will help you with your next high-end client.
You can see the article in Radio Ink here.