With Artificial Intelligence (AI) becoming both a benefit and a concern to the industry, Jacobs Media conducted a study analyzing listeners' concerns with AI. In an article appearing in Inside Radio, Jacobs Media provides a detailed look at current attitudes towards AI. According to the article:
“The majority (58%) of core radio listeners are very, or somewhat, familiar with artificial intelligence and are very concerned with its use for cloning on-air personalities’ voices. Listeners are less worried about using AI to record commercials and station identifiers.”
The article goes on to report a number of important findings from Jacobs Media’s “Tech Survey 2024.” The data is important and worth a read.
You can see the survey results as reported in Inside Radio here.