Digital Reporter




WSYR-TV and, Syracuse has an immediate opening for a Digital Reporter specializing in news.  The digital reporter should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement.  The reporter will use analytics data to make decisions about audience interest trends.  The reporter will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites.  While the reporter will largely work from a single space, the ability to take photos and create video is a plus.  A strong knowledge of social media platforms is expected.


  • Report news quickly and accurately
  • Be able to craft original content that stands out from the competition
  • Find ways to share reporting responsibilities across markets and topics as needed
  • Understand types of stories that drive traffic on the web
  • Work with management to deliver a content mix that reflects the needs of our audience
  • Develop expertise and sources in key audience interest areas
  • Shoot photos and video as needed to tell stories in multiple ways
  • Create eye-catching and clear and easy to understand graphic for use on the website and/or social media platforms.
  • Utilize social media to increase engagement and boost traffic back to the website

Skill/ Experience Requirements

  • Knowledge of AP style
  • Enjoys working in teams and is a strong communicator
  • Ability to quickly learn new things and adapt to change
  • Thrives under pressure and able to meet deadlines
  • Self-motivated and competitive
  • Comfortable setting up and executing interviews with local sources
  • Ability to be fast, first and accurate at breaking news on the web
  • Able to deliver multiple stories for the web each day on a wide range of topics
  • Familiar with contact information for various agencies to obtain information as quickly as possible.
  • Understand how to utilize social media channels to drive traffic
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success or KPIs such as pageviews and users
  • Proficiency in MS Office a must; Familiarity with programs like WordPress, Photoshop and Canva a plus

 Education Requirements

  • Bachelor’s Degree

Typical day

This reporter will spend time at the start of the shift reviewing story ideas and looking over their own sources for ideas. After coordinating with digital leadership for a list of expected daily stories, the reporter will begin writing and communicating updates. Social media updates, videos and monitoring of breaking news should be incorporated seamlessly into the shift.

Measurements of success

  • Deliver stories quickly, accurately, and often
  • Provide a central role in story idea discovery and generation for the local and regional team
  • Consistently seek to grow audience to your bylined stories
  • Grow the social media base of the station and regularly promote links to stories


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