Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing digital marketing solutions. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The DMS masters Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The DMS collaborates with administrative team members, Digital Sales Manager, Local Sales Manager and Director of Sales.

Essential Duties and Responsibilities:

• Create and execute, go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental and company revenue goals.
• Contribute to the management and growth of meaningful client relationships.
• Conceptualize new digital marketing channels, platforms, and advertising tools to enhance and improve all aspects of client ROI as directed by the Director of Sales and in accordance with company standards.

• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Proven ability to meet and exceed sales goals

• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• BA or BS preferred, not required
• Effective communication and client presentation skills
• Enjoys making in-person sales calls, including cold calls, to businesses needing B to B as well as B to C digital campaign strategies
• Excellent follow-up, strong organizational skills and attention to detail
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market’s sales team in generating digital revenue