2024 Serving New York Winners
Capital Region
Albany, Hudson Valley, Plattsburgh
CBS 6 Melodies of Christmas - WRGB
2024 marks the 45th celebration of the CBS 6 Melodies of Christmas. This annual 4-day holiday extravaganza hosted by CBS 6 and held at Proctors theatre raises funds for the Melodies Center for Childhood Cancer & Blood Disorders at Albany Medical Center. Our Melodies campaign has stood the test of time, despite a time when a global pandemic prevented us from having an in-person show for two years. CBS 6’s commitment to this cause has been unwavering and lead to reimagining the event as well as the fundraising during these difficult years. The community’s support of this event has been unwavering as well, with support remaining steady and contributing to the event’s strong comeback in 2022 when we returned to the theatre. To date more than 10 million dollars has been raised for the Melodies Center by means of this annual campaign.
Pay Less For the Dress - WRVE
“Pay Less for the Dress” offers hundreds of gently used and new dresses donated by the community sold for $9.95 each. Donated dresses can be dropped off at Best Cleaners locations across the Albany area. 99.5 The River morning show’s Kevin & Tracy will also broadcast live throughout February for collection days at local high schools, including South Colonie, Niskayuna and Shenendahowa.
NEWS10 Backpack Giveaway - WTEN
NEWS10 partners with local sponsor to give away 1250 backpacks throughout the region. We bring 250 to five separate locations each day of the week at the end of August and distribute them to families in need.
New York Folklore at The Linda - WAMC
New York Folklore Society encourages and amplifies the diverse folk cultural expressions of New York and of all its residents through education, support, and outreach. They produce and promote the New York Folklore at The Linda concert series, six Sunday afternoons of the year. The series showcases world and immigrant arts and music based in our local communities, with free access to community members including refugee children and families. WAMC is proud to partner in this vital relationship and happy to record these outstanding artists for broadcast.
Kelly's Angels - WNYT
The 25th annual News Radio 810 & 103.1 WGY and 99.5 The River Cares for Kids Radiothon raised more than $330,000 for the Bernard & Millie Duker Children’s Hospital, according to the Albany Medical Center Foundation. All funds raised support programs and services provided by the children’s hospital, the only children’s hospital in the region and the local Children’s Miracle Network (CMN) hospital.
NewsChannel 13 Save a Life Blood Drive - WNYT
Twice a year, NewsChannel 13 teams up with the American Red Cross to host a Save a Life Blood Drive. NewsChannel 13 helps to promote the drive ahead of time, reports live from one of the donation locations the day-of and features inspiring stories of local people whose lives were saved by blood donations.
Toys for Tots - WNYT
Every year, NewsChannel 13 teams up with the Marine Corps Reserve to support Toys for Tots in the Capital Region. NewsChannel 13 is a donation location, hosting a toy drive within the station. Additionally, WNYT provides volunteers to help sort and organize donated toys at the Mechanicville warehouse location, and highlights the initiative through a series of live reports and coverage.
Random Acts Of Kindness - WSSV
A 90 second weekly feature highlighting random acts of kindness in the Capital Region, on Saratoga's Star Radio.
Serving the Latin/Spanish Community Since 1987 - WVCR
Serving the Latin/Spanish Community on WVCR-fm Since 1987. De SELECCIONES w/ Miguel Berroa has broadcast without any breaks for over 37 Years, in Spanish.
Hometown Hero - WRWD
Special Veterans' Day Event: Local veterans are invited to co-host a one-hour radio show on Veteran's Day with Uncle Mike from WRWD. The event runs from 10:00 AM to 7:00 PM, featuring a different veteran each hour.
Workout in Wigs - WPKF
Felicia from Q92 and Jeremiah from 96.1 Kiss-FM collaborated with Crossfit Mid-Hudson and the Brothers That Just Do Gutters to organize the inaugural Workout in Wigs event in support of St. Jude Children's Research Hospital. This charitable event, which charged $20 per participant, attracted local community members who enthusiastically sweated it out for the cause. The event successfully raised $2,000, marking the beginning of an annual tradition.
Teacher's Night Out - WPKF
Free event to be held on June 18th as a token of appreciation to local teachers for their exceptional hard work and dedication throughout the school year.
Weather Promo 2024 - WYBN TV 14
Free event to be held on June 18th as a token of appreciation to local teachers for their exceptional hard work and dedication throughout the school year.
SOUTHERN TIER
Binghamton, Corning, Elmira & Ithaca
Stuff the Bus (Waverly) - WAVR
Radigan Media partnered with Meyer's RV and Sayre Elks to Stuff the Bus with school supplies for the Athens, Sayre and Waverly School Districts. We had a 2-hour kickoff remote broadcast (7a-9a) from Hesselson's on August 2 and another remote broadcast to wrap up the event from 7a-9a on August 16th. A school bus was parked at Meyers RV for the 2-week period and donations were dropped off and then distributed evenly to the 3 districts.
Stuff the Bus (Elmira) - WOKN & WLVY
Radigan Media partnered with Hesselson's Pools and Spas to Stuff the Bus with school supplies for the Elmira Heights and Horseheads School Districts. We had a 2-hour kickoff remote broadcast (7a-9a) from Hesselson's on August 2 and another remote broadcast to wrap up the event from 7a-9a on August 16th. A school bus was parked at Hesselson's for the 2-week period and donations were dropped off and then distributed evenly to the 2 districts.
PSA Winter Storms 2023 Red Cross - WJFF
This Public Service Announcement, in collaboration with the American Red Cross, outlines the various winter weather warnings expected this season. Its goal is to educate the community so that they can understand and respond appropriately when these warnings are issued.
GiGi's Playhouse Southern Tier - WBNG
GiGi’s Playhouse Southern Tier is making a significant impact in Broome County by providing essential resources and support to children and adults with Down Syndrome and other disabilities. Through their specialized programs, they foster education, therapy, and social engagement, helping individuals achieve their full potential. GiGi’s Playhouse also plays a crucial role in raising awareness and promoting inclusion within the community, breaking down barriers and creating a more accepting environment for people of all abilities. Their efforts not only empower individuals but also strengthen the broader community by encouraging understanding and acceptance.
Special Viewing of D-Day: The Greatest Victory - WETM
On Thursday, May 30, we held a special, invitation only, advance screening of the Nexstar produced special, “D-Day, the Greatest Victory”. I worked with the Elmira “Marine Corps League” to provide support and the door, and I delivered invitations to every American Legion and DVW location in Chemung and Steuben Counties. I called one in Schuyler. We had an audience of more than 50 veterans and their spouses/family members show up to watch the special, and all of them agreed it emotionally touched them. We received 100% positive feedback.
Heathiest Fire Department Challenge - WVOS-AM
The Sullivan 180 Healthiest Fire Department Challenge focuses on the health and well-being of our county’s firefighters. Firefighting is both a physically and emotionally demanding job. Firefighters put themselves at risk each time they respond to a call. The dangerous work, heavy uniforms, and high-risk environment, accompanied by concerns of high blood pressure, heart health, and disturbed sleep patterns, are significant health stressors. Competing fire department members are urged to participate in healthy activities. From swapping out pizza with vegetables and other healthy alternatives at meetings, to taking a department wide walk or other physical activities. The departments with the most activities are eligible to win cash prizes. Past winners have used the prize money to purchase exercise equipment to enhance their healthy activities.
Gold Together Telethon of the Southern Tier - WIVT-TV
Cancer does not fight fair at any age, but it is particularly devastating for children. News 34 partnered with the Gold Together Telethon of the Southern Tier and Equinox Broadcasting Radio Stations to help raise funds to win the fight against childhood cancer. WIVT-TV and WBGH-TV aired special PSA messages from the News 34 on-air team, highlighting how people could donate to fund research, advocacy, and patient support. We also provided a LIVE stream of the Telethon from 5pm to 6pm at BinghamtonHomepage.com, then on News 34 at six, we shared stories on the impact of pediatric cancer in our community and what people are doing to support survivors and fund research.
You.Reinvented - Bold Gold Media NY Region
Bold Gold Media NY Region teamed up with the Sullivan County Substance Use Task Force to create a public service campaign designed to help lower the overdose rate in our community. This radio and digital campaign, highlights the stories of those impacted by Substance Use from law enforcement to healthcare providers to those in recovery, and it promotes the hope that exists and encourages everyone to work toward reinventing themselves to help break their habits and work toward a better life.
No Shave November - Bold Gold Media (NY Region)
For the month of November, the men at Bold Gold Media NY Region, which includes Catskills News Talk 92.5 & 94.9 (WVOS-AM), 95.9 VOS-FM, 98.3 WSUL, Thunder 102 (WDNB & WHNB) teamed up with various community partners, to raise awareness for Men's Health. Those who participated, agreed not to shave for the entire month or help spread the word. We provided our listeners with weekly progress on air and on social media, while at the same time providing tips to encourage the men in our community to be more proactive about their health by getting annual physicals, exercising, and eating healthier.
Heel and Soul - WICZ-TV
WICZ partnered with the United Way to collect sneakers for needy children in the area. It was formed with the idea that every child wants and needs new shoes to start the school year. With the help of our participating sponsors the campaign was a huge success. 325 pairs of shoes collected, valued at $12,000!
Gold Together Telethon - WCDW, WDRE, WCDW
A 6 hour live telethon which aired on all 5 Equinox Broadcasting radio stations as well as WIVT-TV and a live video stream online thanks to a partnership with the SUNY Broome Community College Communications Department. Proceeds to the American Cancer Society for Pediatric Cancer Research.
Distinguished Youth Award - WYXL-FM
Each month, Lite Rock 97.3 WYXL-FM and Bangs Ambulance Services announce the winner of the Distinguished Youth Award. This award recognizes young people in Tompkins and Cortland County who make a positive impact on our community. Whether it be in the arts, academics, or in direct community involvement, they distinguish themselves by making a positive contribution as an inspirational youth. Winners each receive a certificate along with various prizes and on-air and social media accolades.
Children's Miracle Network Radiothon - WNKI
7 Mountains Media and Arnot Health partner each year to raise funds for the Children's Miracle Network. This past year, we raised over $110,000 with our Change Hero Program, Dump the Jug, and the Cares for Kids Radiothon. We kick off our fundraising efforts with our "Change Heroes" that collect loose change from their couch cushions to their cars and put the change in jugs that are distributed to local retailers and classrooms or even a jug that they have at their own homes. Those jugs are then brought to one location to be dumped and counted. Then, we move into our CMN Radiothon portion of fundraising where our Elmira stations talk with families on air about their experience with the Children's Miracle Network and ask the community to give a donation either monthly or a one time gift.
The Nate Lull Scholarship - WCDO
WCDO Sports Director Nate Lull has completed another successful year for his scholarship fund. Since starting the scholarship in 2022, Nate has handed out $30,000 to 16 local students in the WCDO coverage area. In July of 2024, Nate and WCDO put on a fundraiser golf event where they raised an additional $12,500 to put towards the awards for 2025. This program continues to be a huge success in the three county area that Nate covers for WCDO.
BUFFALO & WESTERN NY
Prevention Focus - WBBZ
WBBZ TV has a long standing partnership with Prevention Focus, an organization that administers substance abuse education programs in Western New York. In the last year, the station and Prevention Focus teams have set up summer fundraising promotions at the Taste of Buffalo, Erie County Fair, and Wingfest. From spinning the "Wheel of Summer Fun" - to taking the "Hotshot Football Challenge" - over $10,000 dollars was raised from donations, while also promoting both WBBZ and the not for profit agency. In addition, the station produced a prime time program with the Executive Director of Prevention Focus on the issues of addiction, and ending the stigma surrounding the discussion of mental illness that aired several times in the month of May on "Your Hometown Health Connection."
Variety Kids Telethon - WGRZ-TV
The Variety Kids Telethon, in it's 62nd year, is the nations' longest- running, locally-produced telethon. The 2024 Telethon airs on WGRZ 2 On Your Side and on WBBZ. Each year, the community comes together for this true WNY Tradition to rally support for our regions children. This past year the Variety Kids Telethon raised over $1 million dollars. Variety- the Children's Charity of Buffalo & WNY has been serving the needs of WNY's sick, disabled and disadvantaged children for over 80 years. All of the Telethon donations stay local and go directly to the equipment and programs that our region's kids need most.
WNY Heroes: More than a Campaign - WKBW-TV
The relationship with 7WKBW and Western New York Heroes began in 2021, where we joined forces for our veteran themed “Buffalo Strong” campaign to help support local veterans in the Western New York area. This campaign created awareness for the work Western New York Heroes does and helped raise over 3 thousand of dollars for their organization. At 7WKBW, we pride ourselves on building relationships – that we don’t show up for a few minutes, then disappear never to be seen again. Over the years, we’ve had the privilege of continuing to showcase their work, but also sharing the real stories of our local veterans through stories and long-form content specials. Additionally, on 9/11 last year, we were able to honor, and celebrate our local veterans by hosting a Buffalo Bills watch party at the Western New York Heroes facility.
Viewpoint: Merger of United Ways of Chautauqua County - WDOE
This campaign focused on promoting the efforts of the United Way of Northern Chautauqua County and the United Way of Southern Chautauqua County to merge into one countywide organization. On May 31, 2024, both United Ways officially announced the assessment of a possible merger. That merger was approved by United Way of Southern Chautauqua County membership during its annual meeting on July 30. On May 29, June 21 and July 31, we did three interviews with Executive Director Amy Rohler and other local United Way representatives Dan Siracuse and Katie Castro on WDOE's "Viewpoint" program, which largely focused on the merger process. We also ran news stories on WDOE and its sister station WBKX, and posted stories on chautauquatoday.com as the merger process played out. On one occasion, we aired a segment of an interview on WBKX's "Sunday Snapshot" program on August 4, after the merger was approved.
Giving Day For Oishei Children's Hospital - WEDG, WHTT, WGRF
Cumulus Buffalo radio stations 103.3 The Edge, Classic Hits 104.1, and 97 Rock joined forces with its listeners on Tuesday, May 21st, to raise over $430,000 for Buffalo’s John R. Oishei Children’s Hospital through the first-ever Giving Day for OCH Radiothon. Our passionate listener community helped raise funds for critical programs, services and care for the most vulnerable moms, kids, and babies in Western New York.
Make Lemon Aide Foundation for CP - WIVB
WIVB is the media sponsor for Laps of Love, a major fund raiser for The Make lemon Aide Foundation for CP. We provide promotion and support for the event and to the organization throughout the year.
LONG ISLAND
Long Island College & Career Fair - WALK-WKJY-WWWF-WWSK-WHLI
As part of our community commitment, Connoisseur Media is proud to host the Long Island College & Career Fair. We network with all the counselor groups on Long Island, but have received strong support from the Suffolk Directors of Guidance, who help us create the connection between student and recruiter. Most recruiters are colleges and universities, but since college may not be for every college-aged kid, we also have military, unions, police, trade schools, technical schools and even local retailers and businesses looking for seasonal or part time workers. It’s a lot of work, time, and resources to cultivate a college fair that will be meaningful for students and their families. We’ve committed to do the heavy lifting of coordinating the show so the schools and it’s counselors can focus on the students and making good connections. Plus, we promote it on all five of our Long Island radio stations. It’s a true example of community spirit to further the next generation of future leaders.
Hope Rocks - WWSK
94.3 The Shark created Hope Rocks during the pandemic. The goal is to remind people that with and though music, we are never alone and that talking about mental health is okay…more importantly, it’s okay to not be okay. Each year we team up with AFSP - the Association for Suicide Prevention, Long Island chapter, to help break the stigma of talking about suicide and mental health in an effort to support suicide prevention. August 28, 2024, 94.3 The Shark was able to work with Jacoby Shaddix and Jerry Horton of Papa Roach to bring a special “Hope Rocks” performance to Long Island. Supporting their commitment to AFSP and mental health, they performed a handful of songs for an intimate crowd at The Nutty Irishman in Farmingdale. All guests donated at least $9.43 and presenting sponsor, Arrow Scrap and E-Waste recycling, got up on stage and donated $1000 – matched on the spot by Jacoby Shaddix (Papa Roach lead singer)! Together, 94.3 The Shark, Arrow Scrap, Papa Roach, and AFSP – along with the help of our guests – we raised $5,729. AFSP shared their gratitude with the following words: “It really was a great testament to your saying "With Music you are never alone". Jacoby was a wonderful advocate for mental health and AFSP, we are so grateful for you including us in this.”
Free Summer Concert Series - WWWF
For years, 103.1 has been a major supporter of free summer concerts on Long Island and this year marked the 31st anniversary of our Free Summer Concert Series. As 103.1 The Wolf was introduced to Long Island, we were excited to welcome country music concerts into our 2024 Free Summer Concert Series line up. We had our 18’ wolf inflatable and our bright orange van, along with one of our on-air personalities, to welcome the crowds of country music fans, who haven’t had a “hometown” country music station for years. We were excited to have our partners at PSEG-Long Island as part of the series to “power” the marketing and promotion of our 2024 series. Together, with PSEG-Long Island, our participating townships and 103.1 The Wolf, we celebrated community and showcased our beautiful parks and recreation areas with the biggest and best free outdoor concerts for country music lovers. We help draw over 100,000 music lovers to 20 concerts across 7 parks, in 2 counties – making for 1 epic summer.
The Oyster Festival - WKJY
KJOY was the excusive broadcast partner for the 2023 Oyster Festival in Oyster Bay. The Oyster Festival is a 2-day event featuring activities ranging from pirate shows and carnivals to live music, shopping, and a beer and wine garden. Festival-goers visit the food court, or the famous “Oyster Court” for oyster chowder, deep fried oysters, oysters on the half-shell and more. Each food booth is connected to a local charity so when guests buy a meal, they are supporting hyper local organizations in the Oyster Bay/East Norwich area. Staples of the event include the annual Oyster shucking and oyster eating contests, hosted by KJOY’s Jon Daniels – it’s something you have to see to understand, but comes with a sense of community pride unrivaled at other festivals. The Oyster Festival has been around for over 40 years, but what most people don’t know is that it’s the largest non-profit waterfront festival on the east coast. In 2023, KJOY partnered Rallye BMW with the festival as an official partner to provide added visibility and exposure for the event while displaying some beautiful vehicles. Plus, guests had a chance to play the lucky guess game for a chance to win a BMW from Rallye BMW.
WALK 97.5 Thanks-For-Giving - WALK
2023 marked the 23rd annual Thanks-For-Giving food drive event for Long Island Cares, The Harry Chapin Food Bank. WALK 97.5 partnered with King Kullen grocery stores to host 8 food drives and a full day live broadcast food drive on 11/16/23 at the King Kullen in Patchogue. In total, the 2023 Thanks-For-Giving Food Drive collected 17, 485 pounds of food and an additional $3,895 in monetary donations. Using the LI Cares conversion rate for donations, in total, we helped generate 20,329 pounds of food – just shy of 3000 pounds more than collected in 2022. We’re looking forward to our 2024 drive, back with King Kullen, to benefit Long Island Cares and Long Islanders who are suffering from hunger and food insecurity.
Hamptons Documentary Film Festival- WVVH-TV
Hamptons Doc Fest now in its 17th year, is a nonprofit organization founded by filmmakers to champion and celebrate the rich, diverse and challenging world of non-fiction film. We recognize and honor documentary films and filmmakers who deserve a closer look. WVVH-TV is proud to be a Founding Media Sponsor.
125th Anniversary of East Hampton and East Marion Fire Departments - WLNG
We put together a campaign to honor these two fire departments on their 125th anniversary’s with a PSA campaign and broadcasting live from their respective locations and parades.
NEW YORK CITY METRO
WFUV's Strike a Chord Public Service Campaign: Creating Communities for Newcomers -WFUV
WFUV's Strike a Chord public affairs campaign highlights non-profit, community organizations that are doing good work in the New York metropolitan area. As a way to bring important issues into focus, we spotlight a particular issue 3 quarters out of the year. There are public service announcements for local organizations dealing with the issues. As well as interviews, features and news reports that address the issues. WFUV hopes to help make a difference by focusing our time and resources on an issue related theme. From June 1 - Aug 31, 2024 WFUV's Strikes a Chord focused on nonprofits helping newcomers moving to New York City
Foxx & Annie's Food Fund - WCBS-FM
Did you know nearly 1.3 Million New Yorkers are struggling to feed themselves and their families? With Foxx & Annie’s growing families, and everything becoming less affordable, they know all New Yorkers must be feeling the same pressure. Foxx & Annie teamed up with City Harvest, a non-profit organization that’s been around for over 40 years! City Harvest helped start the food rescue mission. We set out a goal to raise 50,000 meals for hungry New Yorkers. Along the way, we met volunteers and those who benefitted from City Harvest’s services. We are so grateful to have reached above and beyond our goal, we were able to provide 55,282 meals to New Yorkers!!
Foxx & Annie's Diaper Drive - WCBS-FM
Foxx & Annie are parents to kids ages nine months to 6 years old. At the time of the Diaper Drive, Annie was pregnant with her third child. They both know how expensive it can be, especially as the cost keeps skyrocketing. We felt compelled to help out our neighbors and encourage everyone to donate a box of diapers to a local non-profit organization called Little Essentials. We highlighted the non-profit by doing interviews on-site. We also volunteered at diaper distributions bringing stories of families we met to life. Foxx & Annie set out a mission to get 25,000 diapers for Little Essentials… We surpassed that goal and received over 46,000 diapers! Our studios AND hearts filled up with all the love we got! We couldn’t thank the Tri-State enough.
36th Annual HBCU College Fair - WXBK-FM
94.7 the Block partnered with the New York Urban League in support of their annual Historically Black College and University Fair at Riverbank State Park in Harlem NYC. Over 5,000 High School students and their parents came out to meet with over 30 HBCU and PBI Institutions from across America. Over 1,700 students received scholarships, grants and on-site admission. The station provided pre-recorded announcements, interviews and on-site music and DJ’s in attendance to greet the students.
The Firehouse -WRHU-FM
The Firehouse is an ongoing on-air campaign celebrating and telling the story of the brave men and women who serve our local communities as volunteer firefighters and EMT’s. Hosted by Uniondale NY volunteer firefighter Christopher Moses, The Firehouse showcases different volunteer firefighters from across the area.
Better Help - WHSQ
Peter Rosenberg executes live reads for Better Help. Helping to promote mental health and using professionals to achieve it.
NAMI Walks NYC - WNYW
FOX Corporation and FOX 5 were proud to partner with The National Alliance on Mental Illness of New York City for the annual NAMIWalks NYC + Mental Health Street Fest on Sunday, May 19 at the South Street Seaport. The event, hosted by FOX 5 “Good Day New York” Weather Anchor Mike Woods and Traffic Anchor Ines Rosales, was not only a way to honor Mental Health Awareness Month, but served as a way to bring communities together and to break the stigma around mental illness. 1 in 5 New Yorkers is affected by mental illness, and the other 4 are their family and friends. For over 40 years, NAMI-NYC has offered life-changing education, support, and advocacy to families and individuals affected by mental illness with services that are free of charge and accessible to anyone who needs them and remains the only direct provider of family support services for people caring for a loved one with mental illness. Learn more at www.naminyc.org/find-support.
Remarkable Women Campaign - WPIX
PIX 11 produced Remarkable Women PSA encouraging viewers to nominate a Remarkable Women in their community.
ROCHESTER AREA
The 14th Annual Bachelor Auction to benefit Cancer Support Community at Gilda’s Club Rochester - WPXY
Over the last 10 years, 98PXY has been a proud supporter of the annual Bachelor Auction to benefit Cancer Support Community at Gilda's Club, raising an impressive quarter of a million dollars right here in Rochester. The CSC Bachelor Auction is the perfect opportunity to enjoy a night out while helping the community, as 25 of the area’s most eligible bachelors are auctioned off with all proceeds benefiting the free programming at Cancer Support Community Rochester. The mission of Cancer Support Community at Gilda's Club is simple- to uplift and strengthen people impacted by cancer while providing support, fostering compassionate communities, and breaking down barriers to care. This year’s amazing event was held on Saturday, March 23rd at Essex with Moose and Breezy of PXY Mornings on 98PXY serving as master of ceremonies, alongside Conor McKenna and Tim Ambrosetti, the Co-Presidents of Cancer Support Community's Board of Directors.
Veterans Benefit Golf Tournament - WLLW
Morning hosts Ken Paradise and "Woody" (Jeff) Woodruff helped promote a golf tournament (on the air and on our social media), which was a fundraising event, to benefit veterans. The money raised at this golf tournament (at Big Oak Golf Course in Geneva) was donated to the Canandaigua VA and Honor Flight. They ended up raising $9266, which was given to the Canandaigua VA Suicide Prevention and PTSD Department, as well as covering the expenses of six Honor Flights for veterans. The organizer of the event, Mike Wilczewski, thanked Ken and Woody for helping to promote the fundraiser on 101.7 The Wall.
Ontario County Public Health - WGVA
WGVA aired a series of FLX Morning interviews with Ontario County Public Health officials on a number of topics, including tick borne illness awareness, back to school vaccination requirements, and rabies awareness and safety.
The Wall That Heals - WFLR
In August of 2024, the "Wall That Heals" a three-quarter scale replica of the Vietnam Veterans Memorial came to Yates County and the village of Penn Yan. The Vietnam Veterans Memorial Fund brought the Replica Wall and its Mobile Education Center to the Finger Lakes for five days. On April 9th, Jody Tyler and Herbie Snyder from the Wall That Heals Yates County Committee were interviewed by Lucas Day on WFLR's 25-minute "Open Mic" program to discuss the significance of having this replica wall in our region. They also discussed the need for volunteers to staff the event 24 hours a day during its five days in Yates County. From Memorial Day through August 8th, WFLR donated air time by allowing the Wall Committee to run a :30 advertisement seeking volunteers and donations. On August 8th, WFLR's Lucas Day also served as the Master of Ceremonies for the "Welcome Home" ceremony, which was streamed live on the station's Facebook page.
Holiday Cards for Nursing Home Residents -WNYR-FM
MIX98.5 (WNYR) assisted the local group "Holiday Cards for Nursing Home Residents" in providing signed greeting cards from listeners throughout the area. Drop off points included the 3 station offices of FLX Local Media as well as some local businesses which were recruited. Over the course of 2 weeks, we collected over 1300 cards which were distributed to nursing homes across the Finger Lakes region for the 2023 Holiday season.
Beverly Animal Shelter Fundraising- WNYR-FM
For many years now, Mix 98.5 (WNYR-FM) has worked with the Beverly Animal Shelter in Waterloo to assist with animal adoption and fund raising. Monday mornings, representatives from the shelter bring in animals to the studio to talk about adoption, fund raising efforts and appearances. The shelter credits increases in adoption and rescue calls to the on air exposure and occasional video of the in studio visits posted to Facebook. The director, Dallyn Jenkins notes other local shelters receive about 150 calls per year for rescues whereas our exposure has increased their calls to more than 800. We regularly promote fund raising activities by the shelter on air including their largest event, the yearly donation garage sale. This includes live mentions on air, sharing links on Facebook, and the morning hosts doing Facebook live videos and air segments on the opening day. Revenue from the garage sale has grown steadily with total sales each time surpassing the next (well in excess of $15,000).
Rochester's Home for Total Eclipse Coverage - Glasses Giveaway - WROC
Knowing that the solar eclipse was coming we decided to not only just cover it but use it as an opportunity to educate our community on the importance of eye safety. We partnered with Rochester Optical - Rochester's leader in the eye care industry and protective eyewear, and had 20,000 solar eclipse glasses created to give away at different events in our community. Not only did we give them away at our regular events you might find us at like the Rochester Auto Show, Home and Garden Expo and St Patrick's Day Parade, but we hosted a drive through event at our station giving away free glasses to any one that pulled up. We had over 600 cars come through during our 2 hours of evening news casts. Rochester Optical did interviews explaining the importance of protecting your eyes and what could happen if you don't. On top of this our meteorological team made several school visits during the months leading up to the big event - educating classrooms and kids on the eclipse.
PBS KIDS Day at the Ballpark - WXXI
On July 28, alongside many of our early learning partners, WXXI invited families from across the Greater Rochester area to celebrate PBS KIDS and playful learning at Innovative Field, home of the Rochester Red Wings. This engagement event is a small piece of a broader early learning initiative in Rochester and New York State called Ready To Learn. Through the Ready To Learn Initiative, funded by the U.S. Department of Education, Corporation for Public Broadcasting, PBS, and local public media stations are partners in developing and implementing high-quality educational media and resources to advance critical early learning skills for children ages 2-8 to help them succeed in school, work, and life.
MWBE Awards Program - WHAM
13WHAM News served as media sponsor for the inaugural Greater Rochester Chamber MWBE Awards, driving awareness to the accomplishments of minority- and women-owned businesses. It's the latest chapter in the station's partnership with the Chamber to uplift the local business community and celebrate its impact on our overall quality of life.
Jazz90.1 #JazzPet Series - WGMC-FM
Jazz90.1 has partnered with GRASP (Greece Residents Assisting Stray Pets) to help find new forever homes for pets. The station features bi-weekly "JazzPets," and airs public services messages for the organization.
Jazz90.1 Back To School Drive - WGMC-FM
Jazz90.1 has again partnered with The Greece Central School District to bring in needed school supplies for children in the district. This year, it was all about health - as the station worked to bring in as many reusable water bottles as possible, so that our students stay healthy and hydrated, and ready to learn.
Heart Health Awareness - WHEC
WHEC partnered with the Rochester branch of the American Heart Association to support the organization's three major community initiatives, the Heart Ball, Heart Walk/Run and Go Red for Women. The station created on-air spots to promote the events, provided emcees, and produced and aired Healthy Heart Tips during the entire month of February (Heart Month).
Central NY
Syracuse, Utica, Watertown
Youth Mental Health - WPBS-TV
The campaign was timed to coincide with Youth Mental Health Month in May and included three connected elements: 1. a special report on a local rehabilitation center for mental health and substance use disorders which aired within our weekly current affairs series WPBS Weekly: Inside The Stories.
2. a screening of the film "My Turn to Talk" to an audience of student teachers at Jefferson Community College, and a discussion about youth mental health and its impact in the classroom
3. distribution of Youth Mental Health self-care backpacks at community and school events in spring 2024.
OCHYouth2024 - WSYT
PSA offering a lifeline to teens suffering from depression with thoughts of suicide.
Upstate Cancer Center Call In for Cancer -CNYCentral
Each October we partner with our friends at the Upstate Cancer Center for a day-long call in campaign to raise money that goes to supporting cancer treatments and patients. The Upstate Cancer Center serves a 17-county region across Central NY, the Southern Tier, and the Mohawk Valley. Our radio broadcast friends at iHeart Media are a significant partner in this annual effort as well. This past year combined efforts raised more than $45,000 and over the past three-years everyone's combined efforts helped raise more than $150,000 to help cancer patients and their loved ones.
Charity Brushfest at the Syracuse Nationals -WKRL, WTKW, WZUN, WTLA
The Syracuse Nationals is the largest car show in the north east. This event is co-owned by Galaxy Media and promoted by all of our radio stations. There are multiple ways we raise money for the community at the event, which includes the charity brush fest. Pinstripe and Airbrush artists from all over the world come to CNY to auction off their custom artwork created on-site. All money raised at the event is donated to the Ronald McDonald House Charities of CNY. In 2023, the Syraucse Nationals helped raise over $72,000 for the charity.
Charity Brushfest at the Syracuse Nationals -WKTV-TV
For the past several years, WKTV has partnered with the local chapter of Tunnel 2 Towers Foundation, CNY Stairclimb, and The Genesis Group to honor those who made the ultimate sacrifice on Sept. 11, 2001 as well as their families left behind. WKTV provided promotional assistance and other support to the Tunnel 2 Towers Run Walk in August and the CNY Stair Climb and 9/11 Memorial Remembrance in September.
No Rent No Mortgage Contest - WBLH
Tunes 92.5 & 104.5 FM partnered with our friends at Northern Credit Union to award (4) community members with $3,000 payments for a total of $12,000 in FREE rent/mortgage payments to be paid to Northern New York residents FREE.
Local Legendz - WBLH
LOCAL LEGENDZ is a recurring weekly segment airing on TUNES 92.5 & 104.5 FM and emceed by Mykel Myrick (aka Quince). The segment is free and open to the public and features local, NYS bands, musicians, singer/songwriters and more. Each guest is invited in for an in-depth interview, track debut or spin and accompanied by that content being shared across the station(s) social media and podcast style platforms.
Women's Network Wednesday's - WBLH
'Women's Network Wednesday' is a recurring weekly segment wherein on-air talent, Jennifer Coleman (Host of the Morning Jam with Jenn on TUNES 92.5 & 104.5 FM) conducts a deep dive conversation with a local, regional or national guest. Each guest is a woman who embodies the spirit of leadership, entrepreneurialism, resilience and expertise in their field. The segment focuses on Women who've made an impact on their communities, careers and families. It is open to the public and features (2) guests monthly running all year long.
Music Educators Award - WCNY
Music Educators is Classic FM's award program honoring local music educators in our community who are dedicated to sustaining the performing arts and have had a strong positive influence on their students. The Music Educator Award is announced monthly on Classic FM, and the honoree is recognized during a music class, or other appropriate gathering. The honoree brings an ensemble to the WCNY Studios in Syracuse to record a brief performance, which airs on Classic FM, and a film is produced of the year's honorees to celebrate the role that arts plays in education.
STEAM School Summer Camp - WCNY
With the STEAM High School opening in Syracuse in September 2025, WCNY partnered with the Syracuse City School District to engage 24 middle school students in a summer video production camp. Partnering with Live Nation Syracuse, the campers produced a music video. In addition to learning video-making skills, the students can use their video project as the practical component of their application to the STEAM High School.
Challenger Baseball Game of the Week - WCNY
As the largest single-district Little League International Challenger Baseball program in the country, Syracuse Challenger Baseball brings together players, parents, coaches, and volunteers of all ages for a rewarding experience. The league fosters friendships while celebrating players’ resilience. WCNY aired a “Syracuse Challenger Baseball: Game of the Week” every Sunday at 3 p.m. from June 30 through Aug. 18. The games showed the joy of players with special needs as adaptive sports provide opportunities to form close bonds, overcome obstacles, and lead their teams to victory!
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