TVNewsCheck Panel: Local Spot TV Revenue Flat to Down for FY 2023

In a recent article, TVNewsCheck reported on a panel titled “Optimizing Spot TV in a Non-Political Year.” The panel featured Sinclair, Nexstar, Marketron, Horizon Media, and JDA Media executives. As reported in TVNewsCheck: “TV stations are facing a flat to down 2023 when it comes to spot TV revenue after the nearly $9 billion mid-term election — with about half …

Borrell Revises Local Ad Forecast Upwards

A recent article in Inside Radio reported that economic analyst Gordon Borrell has updated its local media advertising forecast. Unfortunately, the growth appears to be in digital and not traditional broadcasting: “Thanks to fluctuations and volatility, an advertising forecast that came out last month – or even last week – may no longer be an accurate barometer. Case in point: …

Political Ad Spending Expected to Reach $8.56 Billion

A recent article in Inside Radio noted that political ad spending will break mid-term records in 2022. Inside Radio reported on an analysis conducted by AdImpact: “The ads are still running, but after months of primaries and general election campaigns the proof of their effectiveness will in the voting booth today.  The final tally on how much was spent by …

Radio Expected to Capture 6.5% of Holiday Advertising

A recent analysis reported by BIA Advisory Services has forecasted that over-the-air radio and television stations will obtain a similar share of the holiday advertising market.  According to a recent article appearing in Inside Radio, BIA reported: “A total of $18.2 billion will be spent by retailers on holiday advertising this year, according to BIA’s U.S. Local Advertising Forecast. That …

Adam Armbruster: Getting ready for Auto Sales in 2023

ESA’s Adam Armbruster has provided some terrific insights into the automobile vertical for the year. In his most recent video, Adam discusses the trends in auto sales for 2023. You can see this discussion on LinkedIn here.   CLICK HERE FOR THE NEXT STORY

Archived Webinars

Click the below links for archived webinars: BIA Upstate Market Forecast Webinar Archived https://nysbroadcasters.org/2021/12/bia-upstate-market-forecast-webinar-archived/ BIA Advisory Webinar – NY City Market forecast Webinar is Archived https://nysbroadcasters.org/2021/12/bia-advisory-webinar-ny-city-market-forecast-webinar-is-archived/ NY License Renewal Webinar Archived https://nysbroadcasters.org/2021/12/ny-license-renewal-webinar-archived/ Political File Webinar Archived https://nysbroadcasters.org/2021/11/political-file-webinar-archived/   CLICK HERE FOR THE NEXT STORY