Inflation May Cause Some Rethinking of Streaming Subscriptions

With the rise in inflation, many consumers are beginning to rethink their consumption priorities. Not only are consumers cutting back on travel, but they are looking closely at their entertainment options. This includes subscriptions for video services. A recent study quoted in Media Post’s TV Blog raised some interesting findings: “In the current climate for subscription streaming services, inflation is …

Adam Armbruster: A World without Cookies & Auto Sales Update

Noted broadcast advertising expert Adam Armbruster has observed a change in the use of cookies by major digital platforms. As noted below, Adam also provides information regarding the trend in the automobile business to follow Tesla and try to eliminate or minimize the importance of dealerships. With respect to a world without “cookies,” he noted: “Advertisers are already contending with …

QUU Webinar Archived

Last week’s webinar featuring Quu has been archived. Quu empowers radio stations to publish visual programming and sales messages on vehicle dashboards.  Visual Quus are synced on-screen messages that relate to your stations and client’s on-air content.  Generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.  Remember 80% of the cars on the road today can …

Digital Political Advertising Webinar Archived

If you weren’t able to join us for our webinar with Adcellerant last week, it has  been archived. With political season and the New York State primaries right around the corner, many candidates and campaigns are in the planning stages, along with strategizing media budget and allocation. Combining digital solutions with your broadcast schedules will enable your clients to reach …

Rising Above Sales and Management Summit Now Online

Earlier this year, NYSBA supported the Rising Above Sales and Management Summit.  This two-day video conference brought together leaders in broadcast management and sales.  Many sales managers and account executives in New York attended this conference when it was offered last January.  The entire conference has now been made available online.  If you missed it, there are a number of …

Adam Armbruster Auto Marketing Tips

Noted sales executive Adam Armbruster of ESA, Inc. has several key videos with watching. The first is a look at the local auto dealer of the future.  You may be surprised what industry experts expect the dealership to look like.  To see the discussion click HERE. In addition, Adam has a terrific discussion about the need to sell customer service. …

Archived Webinars

Click the below links for archived webinars: BIA Upstate Market Forecast Webinar Archived https://nysbroadcasters.org/2021/12/bia-upstate-market-forecast-webinar-archived/ BIA Advisory Webinar – NY City Market forecast Webinar is Archived https://nysbroadcasters.org/2021/12/bia-advisory-webinar-ny-city-market-forecast-webinar-is-archived/ NY License Renewal Webinar Archived https://nysbroadcasters.org/2021/12/ny-license-renewal-webinar-archived/ Political File Webinar Archived https://nysbroadcasters.org/2021/11/political-file-webinar-archived/   CLICK HERE FOR THE NEXT STORY