About the POP program

Learn more about our Public Outreach Partnership Program

About the POP program

The POP program (formally known as the Non-commercial Sustaining Announcement Program) provides government agencies and non-profit organizations the opportunity to target and reach all citizens of New York State from the tip of Long Island to Niagara Falls at significantly reduced costs.

OUR POP PROGRAM

Maximize Reach through BroadcastingWe aggregate advertising time/spots from multiple television and radio stations in every market across the Empire State, from New York City to Buffalo and Plattsburgh to Jamestown.  We then offer these time slots to government entities and non-profit organizations at discounted rates.

With most TV and radio stations participating in the program, POP reaches every corner of New York State.  With more consumers “cutting the cord,” approximately 14% of U.S. homes are not connected to satellite or cable services. They receive TV through an antenna, making broadcast TV the only video medium with universal reach. Under federal law, local TV stations are carried by all cable and satellite services. Radio reaches 92% of all listeners, exceeding the reach of other media platforms.

Full Complement of Digital Services: We provide a full complement of digital advertising services including: targeted display, programmatic targeting, device ID, geo-fencing and micro-proximity, email direct, search engine marketing (SEM), search engine optimization (SEO), native, pre-roll video, OTT and social media placement on Facebook and Instagram.

POP is better than a “PSA” PROGRAMGovernment agencies and non-profit organizations often rely on public service announcements (PSAs) to get their message out to the public.  Most PSAs are often broadcast during overnight periods, when audiences are small.  POP is not a PSA program.  Because of our relationship with participating stations, POP spots are seen and heard during popular time periods.

Proof of Performance:   We use Nielsen, the gold standard in broadcast data reporting, to provide proof of performance for your radio and TV campaign.  Broadcast data is reported by station, day part, and value. We can also provide impressions. Our digital products will provide you with the latest in data reporting services.

Some Past and Present Government Clients:

  • NY Army National Guard
  • NY Governors Traffic Safety Committee
  • NY Department of Labor
  • NY Office of Addiction Services and Supports
  • NY Office of Temporary Disability Assistance
  • NY Parks Recreation and Historic Preservation
  • NY Department of Health
  • NY State Police
  • NY Thruway Authority
  • NY Department of Health
  • NY Department of State
  • NY Department of Taxation and Finance
  • NY Department of Motor Vehicles
  • NY State Small Business Development Center
  • NY State Office of Victim Services

Some Past and Present Non-profit Associations Clients:

  • Alzheimer’s Association
  • Fireman’s Assoc. of the State of NY
  • New York State Bar Association
  • New York State Sheriff’s Institute

Please contact David Donovan at 518-456-8888 or by e-mail at ddonovan@nysbroadcasters.org for more information.