About the NCSA program

Learn more about our Non-Commercial Sustaining Announcement Program

About the NCSA program

A Non-Commercial Sustaining Announcement program (NCSA) involves the submission of a financial grant to a state broadcasters association by a state or local government agency or department, or by a non-profit educational, charitable or trade organization for the purpose of having their public service announcements aired on member and non-member radio and television stations. NCSA programs have been in existence since 1962, and are endorsed by numerous governors, state agencies and the federal government. Currently, all 50 states have a NCSA program.

NYSBA solicits member and non-member radio and television stations statewide to establish a certain level of participation in carrying those announcements. Commitment on the part of participating stations includes scheduling a portion of these announcements in “prime time” as though the time was purchased by a “paid advertiser”. (This has been a critical element in the success of the NCSA programs around the country.) Affidavits of performance are furnished by NYSBA to clients, so not only do clients know which stations participated in the program, but also the actual date and time the announcements aired.

Some of NYSBA’s past and present clients include:
U.S. Army National Guard
NYS Governors Traffic Safety Committee
U.S. Coast Guard
New York State Bar Association

Please contact Richard Novik at 518-456-8888 or by e-mail at dnovik@nysbroadcasters.org for more information.