It is no secret that data has become the name of the game in sales. For starters, clients have been overwhelmed. Account executives also have a difficult time keeping up with the constant demand for data. But is all this necessary?
Noted broadcast sales expert Adam Armbruster has started an important series called “Data Wars.” In these brief web discussions, Armbruster breaks down important information about the ever-increasing demand for “data” by your clients. He will discuss the strengths and weaknesses of demanding “data.”
You can access Armbruster’s “Data Wars” series and other information here.
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