With the rise in inflation, many consumers are beginning to rethink their consumption priorities. Not only are consumers cutting back on travel, but they are looking closely at their entertainment options. This includes subscriptions for video services. A recent study quoted in Media Post’s TV Blog raised some interesting findings:
“In the current climate for subscription streaming services, inflation is driving cancellations while at the same time, quality content is driving retention.
Those are two of the takeaways from a recent study on how the easing of the pandemic, along with economic and life-style trends, are impacting the streaming business.
The study, ‘Pandemic vs. Endemic Impacts and Trends on Subscription Services,’ was conducted by Recurly (via Survey Monkey) in March. It surveyed 2,612 U.S. persons 18 and older.”
Click here to see the complete article in Media Posts’ TV Blog
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