Enhanced Sponsorship ID for Content Paid For by Foreign Governments Becomes Effective

The FCC recently approved new sponsorship ID rules for broadcast programming paid for by foreign Governments.  As with all new rules, the regulations must be approved by the Office of Management and Budget (OMB).  The Office of Management and Budget has now approved the paperwork collection aspects of the FCC’s new rules.

The new rules impose additional obligations on broadcasters.  Pursuant to the regulations, stations selling any block of program time must investigate the buyer to make sure that it is not a foreign agent.  As the FCC noted

“Specifically, the Order requires disclosure for broadcast programming aired through a leased airtime agreement sponsored by any entity or individual that is a foreign government, a foreign political party, an agent acting on behalf of such entities, or a U.S.-based foreign media outlet based on definitions drawn from the Foreign Agents Registration Act of 1938 and the Communications Act of 1934.”

If your station leases time to foreign entities, you will need to check if the time is being purchased by a foreign government or its agent.

For more information about the new rule click HERE.

FCC Announces the Foreign Sponsorship ID Rule is now if effect click HERE.


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