Adam Armbruster – Auto Dealers Need to Move “Up the Funnel”

In recent months, with the downturn in auto inventory, a number of auto dealers cut back on their traditional radio and TV advertisements.  Noted broadcast advertising expert Adam Armbruster believes this is a huge mistake on the part of auto dealers.  He says now is the time for them to maintain and regain market share through radio and television.  In a recent article he told auto dealers:

“Move up the funnel with a healthy portion of your ad budget. Reach buyers when they are interested, but not yet shopped out. To accomplish this, I suggest a mix of local digital, broadcast TV and over-the-top services purchased from trusted local media sources.”

To see the complete article in Wards Auto click HERE.

 

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