Last October the FCC began a proceeding looking at new rules for program content that was sponsored by a foreign governments. Of course broadcasters have complied with sponsorship identification rules for years. The new proposal, which is scheduled to be adopted at the FCC’s meeting on April 22nd, clarifies the rules as applied to content sponsored by foreign government entities. In its proposed decision the FCC states:
“[W]e amend section 73.1212 of the Commission’s rules to require a specific disclosure at the time of broadcast if material aired pursuant to the lease of time on the station has been sponsored, paid for, or furnished by a foreign governmental entity that indicates the specific entity and country involved. In so doing, we will increase transparency and ensure that audiences of broadcast stations are aware when a foreign government, or its representatives, are seeking to persuade the American public. Through the public filing requirements associated with disclosures, we will also enable interested parties to monitor the extent of such efforts to persuade the American public.”
“Our new rules seek to address the primary means identified in the record by which foreign governmental entities are accessing U.S. airwaves to persuade the American public without adequate disclosure of the true sponsor, namely the lease of time to air programming on a U.S. licensed broadcast station.”
To see the proposed FCC decision click HERE.
Click HERE for next story
Click HERE for previous story