Proctor and Gamble Continues as Radio Advertising Leader

A recent story in Inside Radio contained the list of leading companies advertising on the radio.  The leader for this year so far has been Proctor and Gamble.  According to the story:

“Consumer goods giant Procter & Gamble continues to pour millions of dollars into radio advertising for brands like Charmin, Olay, Oral-B, Tide and Dawn. Media Monitors says P&G was the biggest marketer on radio during January and February when it aired more than eight million radio spots on stations it tracks. That was a 41% increase in the number of radio ads detected compared to a year ago.”

As we move into spring and the state begins to relax COVID regulations, we hope to see an increase in advertising.

To see the complete story in Inside Radio click HERE.


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