The recently passed COVID relief package includes funding for a media campaign to convince Americans to take the COVID vaccine. According to a recent article in STAT:
“This television, radio, and digital advertising blitz, set to kick off within weeks, will focus on Americans outright skeptical of vaccines’ safety or effectiveness as well as those who are potentially more willing to seek a Covid-19 immunization but don’t yet know where, when, or how. Specifically, the campaign will target three groups in which access, apathy, or outright skepticism may pose a barrier to vaccinations: young people, people of color, and conservatives, according to a Biden aide. Congress and the administration have set aside over $1.5 billion for the effort.”
The details about how the media blitz will be administered are not yet public. We strongly support these efforts. Local radio and TV stations are the most trusted source of information. Local stations have been on the front lines, reporting throughout the crisis. We are in the best position to convince all New Yorkers to step up and get the vaccine.
To the an analysis in STAT click HERE.
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