“Third Thursday” On-line Seminars for Members

With COVID preventing a lot of “in person” training, we have teamed up with several state broadcasters associations to provide you with additional webinars on a variety of topics, including sales, legal and journalism.  These webinars are provided for free to NYSBA member stations in good standing.  

To register contact Carolyn at cnash@nysbroadcasters.org

Here is the tentative schedule:

January 21st @ 2:00-3:00pm Eastern Time

“What Broadcasters Can Expect in 2021” with David Oxenford, Wilkinson, Barker, Knauer

On January 20, we will be inaugurating a new President.  With a new administration, there will be changes throughout the government, including at the FCC.  The day after the inauguration, join David Oxenford of Wilkinson Barker Knauer LLP for a preview of the broadcast regulation likely to be on the agenda of the FCC, Congress and others in Washington in this time of change. 

February 18th  @  2:00-3:00pm Eastern Time

“Leadership in Crisis: “Leadership in Crisis: We Will Come Out Bitter or Better – It’s Your Choice!” with Jim Mathis Reinvention PRO

The COVID-19 pandemic has been one of the best educations a leader can have, if they use this time to learn.. from their priorities, their reactions and their people’s dependency on them to stand up and take authority. These recent circumstances pose a golden opportunity for your staff and client to see leadership in you that builds confidence and security in uncertain times. When this is over, you will be positioned at the forefront of staff and client priorities and support in the world ahead. It will also allow more time to prioritize your “main thing” as people look to you when communities are fully back open for business. 

April 15th @ 2:00 -3:00 p.m. Eastern Time 

“How to Take Advantage of Email Marketing Without Overextending Your Staff” with Seth Resler Jacobs Media Strategies

Email can be a powerful marketing tool for broadcasters, but many don’t have the manpower to take full advantage of it. In this webinar, Seth Resler will show you t how to automate your email campaigns to save your staff time. You will learn how to:

  • Create an automated campaign to email out new website content
  • Create an automated campaign to recycle older email content
  • Increase registrations of your email database

May 20th @ 2:00 -3:00 p.m. Eastern Time 

“Covering Law Enforcement: Being Fair and Holding Accountability” with Kevin Benz, Principal, KevinBenz.news

Law Enforcement dominates the day-to-day work of journalists and we must remember there is no more powerful government agency in the daily life of our audience. It is journalism’s highest obligation to hold law enforcement accountable for the enormous power society gives them. We must be fair.  We must be courageous. We must be independent. 

Additional webinars

  • June 17th – “Don’t be a Lazy Reporter” with Joe Little KNSD-TV (San Diego)
  • July 15th – “TBD” with Mark Adler, Michigan Production Alliance
  • August 19th – “Copyright” with David Oxenford, Wilkinson, Barker, Knauer
  • September 16th– “Monetizing Podcasts” with Seth Resler Jacobs Media Strategies
  • October 21st – “ATCS 3.0” Speaker TBD
  • November 18th – “Political File” with David Oxenford, Wilkinson, Barker, Knauer