For a number of years, broadcasters and media companies have been searching for a measurement standard that would work across multiple media platforms. Nielsen recently hosted a brief webcast on its new product Nielsen One. According to Nielsen:
“As audiences move seamlessly between linear, streaming and digital, advertisers are demanding a single, deduplicated view of their audience across all platforms and mediums, while publishers want to provide more ad options for buyers and improve the overall viewer experience.
With a single, deduplicated number from Nielsen ONE, you will have visibility into audiences by platform, as well as the unique demographic profile of each publisher. And with these insights, you’ll be able to effectively adapt to future platforms and devices.”
For additional information from Nielsen click HERE.
To watch a recording of the free virtual event including presentations by industry leaders click HERE.
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