Nielsen – Getting Ready for Holiday Shopping During COVID

According to Nielsen, this year’s holiday season will bring new challenges:

“The holidays have always been a time for friends and family to come together, often in larger numbers than usual. But travel constraints and local health rules will force smaller gatherings in many parts of the world, and that will result in different festive spending patterns compared with years past. As the holidays loom, we predict that consumers will fall into one of five groups that span the spectrum of existing financial and physical restrictions.”

For more information as to how consumers will approach this holiday season click HERE.

 

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