Nielsen – Predicting the COVID 19 Behavioral Reset

In a recent article, Nielsen analyzed the attitudes of consumers in light of the COVID-19 pandemic.  While initially buying products, such as masks and hand sanitizer,  based on news casts there has been a more profound change in consumer behavior.

Nielsen Intelligence Unit leader Scott McKenzie highlights why it’s important to get ahead of these expected consumer responses. “Consumer behavior is spinning in fundamental ways right now,” he says. “The unique macro conditions of a pandemic driving economic recession are forcing consumers to rethink how they shop and what they buy.” And Nielsen data shows that changes are already unfolding in households across the world.

To see the full analysis from Nielsen click HERE.

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