Nielsen – Adding Radio to Political Buys Enhances Campaigns

Nielsen Sr. VP, Rich Tunkel penned an interesting article in Inside Radio.  Regarding political advertising he suggested a data driven “Moneyball” approach:

“While digital audio has targetability, AM/FM is the only audio platform that has the scale, no matter the demographic,” Rich Tunkel, Senior VP of Business Development at Nielsen Audio, said Tuesday. “Winning an election means winning the most voters. Whether that’s electoral votes, district votes, votes among persuade-ables, whatever your cohort is, reaching more of them is your goal and the cornerstone of an audio strategy begins with AM/FM radio.”

To see the analysis and entire article in Inside Radio click HERE.


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