Nielsen – Local TV Ad Market Shows an Uptick

According to a Nielsen analysis reported in TVNewscheck, the TV advertising market may be showing signs of live.  A previous analysis in March showed that local markets were declining in some areas as much as 35%.  However the market may be turning the corners.  According to the article:

“In more recent weeks, local spot TV ad units are coming back faster, rising 5% during the week of April 27, 2020. Unlike national and cable TV ads, which most TV viewers in the U.S. see regardless of location, local spot ads appear in specific markets and clusters of markets. As such, monitoring local ad spot trends provides insight into the future health of our local media markets.”

To see the Nielsen analysis in TVNewscheck click HERE.  


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