Nielsen – Consumers Become More Optimistic Ready to Spend

Radio Ink is reporting on a new COVID 19 study by Nielsen regarding consumer purchasing patterns.  The study surveyed over 1000 people.  The results from the end of May were compared to a similar study conducted at the end of April.  The article reported:

“According to Nielsen, in the first study, 34% expressed the greatest optimism to return to normal. In the second study, that group grew to 54%. And, the “wait and see” group dropped from 29% to 11%.”

To see the results of the Nielsen study as reported by Radio Ink click HERE.


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