While advertising markets have essentially collapsed, a new report by Advertising Analytics and Cross Screen Media expects a significant increase in political spending this year. The Report found
“Despite an almost nation-wide lockdown, We maintain a bullish outlook on the 2020 cycle and have increased our 2020 political spending estimate by 12% to a total of $6.7B. This is due to historic levels of primary spending, record-breaking fundraising, the lack of face-to-face campaigning driving higher shares of budgets to paid media, and increased levels of insight into digital video spending.”
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