We have long known that local TV news is the most trusted source of local information. This fact has become more apparent during the COVID crisis. A recent analysis by Nielsen found:
“As concerns and restrictions around the novel coronavirus (COVID-19) heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities. While the U.S. began to experience the impact later than other parts of the world, a recent Nielsen analysis highlights a notable spike in local news viewing between early February and early March.”
To see the full Nielsen analysis click HERE.
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