Radio has always been able to reach every American. According to a recent analysis by Nielsen, consumers are listening to more radio during this pandemic:
“As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.”
To see the complete analysis from Nielsen click HERE.
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