Nielsen – Listeners Turn to Radio during the Pandemic

Radio has always been able to reach every American.  According to a recent analysis by Nielsen, consumers are listening to more radio during this pandemic:

“As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.”

To see the complete analysis from Nielsen click HERE.

 

Click HERE for next story

Click HERE for previous story