Buy Local in this Time of Crisis – Local Gift Card Challenge

The COVID-19 Crisis has caused severe economic disruptions in the economy.  The impact has been especially significant at the local level.   North Country Radio has initiated a PSA campaign to address this issue – The Gift Card Challenge.  The program was created to encourage individuals to buy gift cards from local shops and restaurants to show their support.  Station Vice President, Jim Williams, stated; “The Gift Card Challenge PSA is a positive message that sums up the idea in a creative 60 second message.”  The script was voiced by radio station personalities from all over the country and is available to any radio station that is interested in airing the message. Hundreds of stations have already received copies of the PSA and it is already airing on stations from South Dakota to Kentucky.

For additional information from North Country Radio click HERE.

To access the Gift Card Challenge PSA’s click HERE and HERE.


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