A recent article and report appearing in TV [R]ev provides great insight into addressable TV. The most recent story is an interview with Nielsen’s Kelly Abcarian. This interview is part of TV [R]ev’s new Special Report on Addressable TV Advertising, which offers 50 pages of deep dive insight into how addressable TV advertising is bought, sold and measured, who is doing it, and where it’s headed.
To see the full article and interview in TV[Rev] Click HERE.
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