A recent analysis by BIA paints a bright picture for Next Gen TV. At a recent SMPT meeting BIA Advisory Services reported the results of its recent analysis. BIA noted that local TV groups stand to increase revenue growth by 50% in the next ten years from the roll out of Next Gen TV. Growth will come due to new forms of broadband, wireless, point to multi-point and local market distribution. BIA noted, however that traditional linear advertising and retransmission consent will remain as the key economic driver for the next ten years.
To see a report on the analysis in Radio Television Business Report click HERE.
To see the BIA slides outlining the report click HERE.
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