Combine Digital and Traditional Advertising for Maximum Results

An interesting article in Inside Radio by Buck Robinson outlines a best strategy for radio stations going forward.  It is worth the read.   He noted, “Forget about making a choice between audio and digital advertising strategies—because it’s actually a combination of the two that drives maximum results” Buck Robinson, partner and chief radio strategist for The Media Manager. His views appeared as a post on MarTech Advisors website.

To see the story on Inside Radio click HERE.

To see Buck Robinsons post on MarTech Advisors click HERE.

 

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