Nielsen – Radio Reaches More Minority Audiences than Other Platforms

A recent article in Radio Ink reported the findings of a new study provided by Neilsen.  According to the article: “A new report from the ratings company says that Radio reaches more Black and Hispanic consumers each week than any other platform measured by Nielsen. 92% of Blacks 18+ listen weekly along with 96% of Hispanics 18+. More than 75 million Black and Hispanic consumers tune in to radio every week, according to the new report.”

For more information check out the Nielsen report in Radio Ink by clicking HERE.

 

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