The wait for addressable TV advertising is over. The mass adoption of smart TVs and the ability to use data for audience-focused messaging is opening the doors to personalized advertising on the biggest screen in the home.
Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. Additionally, the first-quarter 2019 Nielsen Total Audience report found that 72% of U.S. homes use streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers—and that opportunity is audience-level engagement.
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