During the recent Digital Leadership Academy, BIA Advisory Services, hosted a terrific panel on cross media platform competition in New York State. Rick Ducey, Managing Director, BIA Advisory Services hosted a top-notch panel of experts. According to BIA, local Radio and TV stations are competing in a market environment where most of the ad spending growth is going to digital platforms. Marketers and their agencies are moving aggressively into performance-based, full-funnel ad campaigns that integrate cross-platform ad channels. BIA’s Mark Fratrik highlighted local ad forecasts ad spending shifts across local ad platforms. The session also looked at competitive strategies for local stations to tap into ad spending share of wallet. Townsquare’s Jared Willig shared insights on how their local radio stations are so successful in cross-platform sales. Alan Wolk spoke about the OTT video market and where he sees that headed.
To see the slide deck from the panel click HERE.
Click HERE for next story
Click HERE for previous story