Nielsen Insights – Private Label (Store Brands) on the Rise

For years consumer attitudes have tended to reject “store brands” in favor of “name brand” items.  While “name brands” remain at the top, private label (store brands) are becoming more popular.  Nielsen Insights has posted an interesting analysis regarding advertising for store bands.  According to the post:

“Stigma and stereotypes have faded for store brands and name brands, respectively. The premium assortment of products in the retailer-branded portfolio continues to expand. And though discount retailers have historically focused on store brands (or, private labels as we often refer to them), many have a renewed interest in name brands amid demand for premiumization. It’s an exciting time for all where private labels descend on mainstream retail and name brands resurge as mainstays to discount retail strategy.”

To see the complete Nielsen Insights Report click HERE.

 

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