BIA – Local Political Advertising for TV to Top 3 Billion in 2020

BIA’s Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political spend in 2020. This represents a potential 16.5% of total local OTA TV advertising revenue for 2020.

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