BIA Advisory Services to Present New York Market Data at DLA on October 16th

We are honored to have Rick Ducey, Managing Director, BIA Advisory Services host a panel at this year’s DLA. Local radio and TV stations are competing in a market environment where most of the ad spending growth is going to digital platforms. In fact, all the increased ad spending in the Auto category will be digital. Marketers and their agencies are moving aggressively into performance-based, full-funnel ad campaigns that integrate cross-platform ad channels. BIA’s forecasts ad spending shifts across local ad platforms and we’ll highlight results from New York state markets. In this session, we’ll also look at competitive strategies for local stations to tap into ad spending share of wallet.

For more detailed DLA schedule information – click HERE.

You may register for the DLA on the NAB NY show web site HERE.  Please use our special discount registration code “NYSBA19” to obtain free access.

 

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