BIA ADVISORY SERVICES – Examining Automated Spot Sales Initiatives

Rick Ducey, BIA’s Managing Director, briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation,  He noted, “The local TV industry’s efforts to automate workflow on both the buy and sell sides facing technology, culture, and change management challenges. To better compete with digital ad platforms that have automated workflow and data-driven audience targeting, local TV needs to respond faster. Otherwise, the shift to digital ad platforms, reaching nearly half of all local ad spend by 2023, will continue unabated without a competitive response from local TV.”

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