Small market radio and TV have historically looked at client “outcomes” when selling advertising. Its simple, did the advertisement lead to more business. There appears to be a trend back to this approach for Television. One recent article in TV NewsCheck noted that “Broadcast and cable networks have been talking to advertisers and their media agencies about putting together ad deals based on a new metric — how much actual revenue the TV spots generate for the clients from the sale of the advertised product or service.”
This very interesting article can be found on TV NewsCheck by clicking HERE.
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