According to a new study released by PEW research, local broadcasting remains the favorite source of local news:
“Even as the preference for digital delivery creeps up on that for news via TV, local television stations retain a strong hold in the local news ecosystem. They top the list of nine types of local news providers”
The reason is connection to the community.
“Overall, Americans evaluate their local media fairly positively. Majorities approve of the job their local news providers are doing across seven core job functions, such as covering news thoroughly. And 30% of Americans are very confident that their main news source can get them the information they need, with another 52% saying they are somewhat confident.”
To see the report click HERE.
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