In its latest report, “Insights into Local Advertising – Automotive Vertical,” BIA ADVISORY SERVICES estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising nationally in 2019.
Traditional media will receive the greatest share of the ad spend, followed by online ad spending. Auto dealers and manufacturers are projected to increase their use of digital channels significantly over the next four years, adding $324 million annually from 2019 to 2023.
More information may be found on the BIA website by clicking HERE.
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