According to BIA’s Survey of Advertising and Marketing. The majority of Home and Trade Services businesses (60%) reported that they plan to maintain their current spend levels. Just over a quarter, 28.1%, plan to increase their spend. However, the not-so-good news is that 8.7% plan to decrease their spend, which results in net increasers (those that plan to increase minus those that plan to decrease) of 19.4%.
To see BIA’s Report click HERE.
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