NYSBA Outreach at Roy H. Park School of Communications

Last Friday, we hosted a half-day outreach program at the Roy H. Park School of Communications at Ithaca College.  The event, titled “So You Want a Career..”, was designed to focus on the career opportunities now available in local broadcasting.  The event featured the following panels:


11:00 AM        Welcome & GM Panel – So You Want Us to Hire You?                                                     

  • Alan Bishop, Owner/President, Finger Lakes Radio Group
  • Karen Carey, Market President/Chief Revenue Officer, Townsquare Media, Marcy
  • Chuck Carver, Owner, WATS, Waverly
  • Amy Collins, General Manager, WSTM-TV/WSTQ-TV/WTVH-TV (CNY Central), Syracuse
  • Mike Nurse, Vice President/General Manager, WKBW-TV, Buffalo
  • Chet Osadchey, President, Cayuga Radio Group, Ithaca

12:15 PM         How to Get On the Air! 

  • John Laughrin, (moderator) News Director, WBNG-TV, Binghamton
  • Anne Sparaco, News Anchor/Reporter, WBNG-TV, Binghamton
  • Matthew Mulcahy, News Anchor/Reporter, NBC3 WSTM & CNY, Central Syracuse
  • Jeff Kulikowsky, News Reporter, Newschannel 9 WSYR-TV, Syracuse
  • Chris Allinger, Operations Manager & Program Director, Cayuga Radio Group, Ithaca

1:15 PM          Follow the Money!  Sales in the New Media Age

  • Darin DiPiazza, (moderator) General Sales Manager, WBNG-TV, Binghamton
  • Nick Gardner, Vice President & Director of Sales, WNYW Fox TV & WWOR-TV, NYC
  • Todd Mallinson, Owner/President Vizella Media, LLC, Lansing
  • Mark Gaines, General Manager,  WNVC-TV NBC, Watertown

2:15 PM          Producing News, Sports and Programming in the Digital Age

  • Sean Carroll, (moderator) News Director, CNY Central
  • Steve Altieri, News Producer, WBNG –TV, Binghamton
  • Shannon Ross, Executive Producer News, WKBW-TV, Buffalo
  • Aaron Mason, News Director, WKBW-TV, Buffalo
  • Jana Barnello, Digital Content Manager, CNY Central
  • John Summers, News Director, WHCU News/Talk 870AM, Ithaca

3:15 PM          Cross Platform Marketing and Promotion 

  • Elisabeth Rollo, (moderator) Marketing Consultant, Cayuga Radio Group, Ithaca
  • Alison Zero Jones, Director Corporate Sponsorship, WXXI Public TV, Rochester
  • Kat Walters, Host Producer, Brand Manager I-100 Rocks and 96.7 the Vine, Cayuga Radio Group, Ithaca
  • Jen Sally, Account Manager Corporate Sponsorships, WXXI Public TV, Rochester

The program would not have been successful without the tremendous assistance of members of the NYSBA Board of Directors and many other broadcast professionals who participated.  Thank you so much for your efforts.

If you would like NYSBA to host a similar outreach program at your college or university, please contact David Donovan at ddonovan@nysbroadcasters.org.


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