Digital Leadership Academy Advances Digital Sales Horizons

This year’s Digital Leadership Academy featured the best in digital sales training.

More than 120 attendees started off the general session with a terrific keynote by Joe Weir, Vice President Digital Media Cox Media Group.

An important panel focused on attribution and ROI.  Moderated by David Hirschman, CEO Street Fight Magazine, the panels featured AJ Brown, CEO, LeadsRx and Chad Hickey, Senior VP, Placed.

The first day of general sessions also included our annual digital sales contest.

The second day of the DLA featured two well attended breakout sessions.  The first track featured training conducted by
the Interactive Advertising Bureau IAB) The six hour training focused on a number of topics related to the IAB’s Digital Sales Certification.

Adam Armbruster, Sr. Partner ESA, was featured in Track II, which ran concurrently.  This advanced sales training track took a deep dive into a number of specific industry sectors including, automobiles, home services, legal service, healthcare and the financial sector.

For a copy of the Cool Tools Session slides click HERE.

For a copy of Adam Armbruster’ Session Slides click HERE.

For a copy of the Panel on Attribution & ROI slides click HERE.

To see the slides presented by keynote Joe Weir, Vice President Digital Media Cox Media Group, click HERE.

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