Attribution ROI – Looking at the Right Numbers

A terrific article by Wayne St. Amand, CMO, Visual IQ, appeared in Nielsen’s Perspectives. He notes that many companies are working at cross purposes because “[I]t’s common for marketing teams to operate in silos. Most marketing organizations are split between marketing (direct mail, website, mobile, email, SEO, social, PR, events) and media (display, paid social, SEM, affiliate, print, radio, TV). the article is worth reading. To access the article click HERE.

 

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