SOUTHERN TIER (Binghamton, Ithaca, Elmira & Corning)

WBNG TV Channel 12 – Binghamton (Quincy Media)

  • Push Ups for Veterans

Each year on Armed Forces Day, KW Fitness hosts “Push Ups For Veterans”, where participants from all over the community come and do as many push- ups as they can in 90 seconds, in honor of our veterans. We’ve had people from ages 2 to 80 participate, and all modifications of push-ups (it’s not about perfection, it’s about honoring our vets). With WBNG’s help, in the last 5 years, this event has raised and donated over $30,000 for local veterans!

WBNG has helped by running promos leading up to the event, featuring the event on “Around The Tiers” with the President of the Southern Tier Veterans Support Group before the event, and sending their Sports Director (previously Larry Burneal) and other on-air talent to come do push ups alongside our participants! There are many people in our community that wouldn’t have known about the event if it wasn’t for WBNG’s support, because of their large reach and impact in this area.

CAYUGA RADIO GROUP – NewsTalk 870AM/95.9FM WHCU, Lite Rock 97.3, Q-Country 103.7, Classic Rock I-100, HITS 103.3, 96.7 The Vine, and Progressive Talk 1470 WNYY – Ithaca (SAGA Communications)

  • “Ride for Heart Health” with the Cayuga Hart Institute

The Cayuga Heart Institute (Part of the Cayuga Health System) teamed up with the Cayuga Radio Group for this fundraising event.  Ride for Heart Health is a scenic bike ride through the Finger Lakes followed by a musical concert.   Cayuga Medical Center, alongside the Cayuga Heart Institute and Treleaven Wines of King Ferry, NY, offered a morning full of activities centered around cardiac health awareness. These activities include a bike race where participants can choose between a 30, 50 and 70 mile course circling Cayuga Lake. Musical entertainment following the race and local food truck options for lunch.

Media Support by Cayuga Radio Group helped more than double racer participation from the year prior.  Promotion for RFHH was spread across all Cayuga Radio Group radio stations with on air live interviews conducted by our local personalities, and included promotional giveaways.

This event was also included on CRG’s Fingerlakes Top 10 website as well as our community calendar and digital ads/support on all 9 of our stations websites.

WSKG-TV Channel 42 – Binghamton (WSKG Public Telecommunications Council)

  • Food Bank of the Southern Tier  Feed Your Mind, Feed Your Community

WSKG raised $4,054.67 that was donated to The Food Bank of The Southern Tier in September 2018 during our fall radio pledge drive.

Listeners who called-in with a pledge to WSKG or pledged online could choose to receive a premium (a gift) for their donation, or allow WSKG to donate the value of that premium, in cash, to the Food Bank.

Thanks to the generosity of our listeners/members, WSKG was able to donate $4,054.67 and provide more than 12,000 meals to the Food Bank of the Southern Tier.

The CHOICE 102 FM/960 AM – Waverly

  • Stuff the Bus Campaign

Choice 102, Valley Energy, Encounter Church and Chambers Bus Service worked together with the Valley community for the inaugural Stuff the Bus campaign and collected thousands of dollars worth of school supplies and another $4,000 in cash to help students as they returned to the classroom.

The two-week collection, which featured a Chambers bus parked outside Valley Energy on Keystone Avenue in Sayre, featured everything from pencils and erasers, to backpacks and paper towels — all necessary supplies for back-to-school.

Each of the Valley schools will share the items with students in need as the school year begins and will also each receive a $1,000 check to purchase additional items.

iHeart Media WBNW &WMXW 

  • “Thanks for Giving” Turkey Drive with Catholic Charities of Broome County

iHeartMedia Binghamton cares deeply for the many residents in the Southern Tier who need a little extra help putting food on the table. This can be especially difficult during Thanksgiving, where those residents in need often have to forgo the traditional holiday feast to ensure they can afford to feed the whole family that week. Because of this, we teamed up with Catholic Charities of Broome County for our Thanks-4-Giving turkey drive.

Each year, WMXW morning host Lori broadcasts from an RV trailer out front of the Vestal, NY Wal Mart for the week and encourages listeners to stop by to donate either a frozen turkey or any of the non-perishables that make up the rest of a traditional Thanksgiving feast including stuffing mix, pie filling, and cranberry sauce. She even runs out to greet cars and collect donations from listeners in a hurry. The stations run pre-recorded promos, do Facebook live videos updating listeners on the current “Turkey Tally”, share out an information page with the donation goal, and have the jocks on our other stations, including Rover from Rover’s Morning Glory, do live-mentions throughout the week. Local businesses (and even police departments) compete against eachother to see who can donate the most turkeys. All turkeys are stored on-site in a truck freezer trailer loaned to us by a local food distribution company and are then distributed by Catholic Charities at the end of the week.

Over the course of 5 days, we collected 4,083 frozen turkeys! Because we went over our goal, Catholic Charities was able to use the 83 extra turkeys in the Christmas feasts they distributed to families in need. iHeart is enormously grateful to the generosity of our listeners and the community that steps up and helps us meet the Catholic Charities goal each and every year.

WIVT-TV Chnnel 34 – Binghamton (Nexstar Media Group)

  • Supporting the Dr. Garabed A. Fattal Community Free Clinic

One of the station’s favorite public service campaigns was there work for a local Community Free Clinic.  The Dr. Garabed A. Fattal Community Free Clinic provides no cost medical care and medications to uninsured adults.   Patients receive primary health care, prescriptions and help finding affordable health insurance.  The Clinic is only open for one evening each week, so it was important for our stations to help get the word out about this valuable community service.

WICZ-TV Channel 8 – Binghamton (Northwest Broadcasting) 

  • Southern Tier Red Cross Honoring Heroism

WICZ has been partnering with the Southern Tier Red Cross,  in serving New York, by providing both an on-air and off-air campaign that honors local, ordinary people, performing extraordinary acts of heroism to help others in need.  For eleven consecutive weeks,  Fox 40 News at Ten featured a special segment profiling the extraordinary actions of everyday people…our “hometown heroes”.  All have been recognized by the American Red Cross for their bravery and courage.  Each hero told their story in their own words.  Each segment was then posted on a dedicated page on our website and shared via social media platforms.

These hometown heroes are independently nominated and were honored for their humanitarian actions within the community at the Real Heroes Breakfast, held on May 10, 2018, where anchor Bryanna Gallagher emceed.  WICZ proudly presented the Animal Rescue Award to a firefighter and three neighbors, who rescued over 100 cows from a dairy farm fire in Chenango Forks.


  • Downtown Development “The Largest Human Shamrock”

To promote downtown development in Elmira the station hosted an event that broke the Guinness World Record for the largest human Shamrock! TheElmira Downtown Development is  a non-profit organization in the city that helps to bring the community together through fun events all year round. The station worked diligently with them for months to help put all this together, and when push came to shove on St. Patrick’s Day, everything fell into place.

Between the flyers put out by them across Elmira, and the special PSA spot that the station’s creative services team put together the vent smashed the previous world record held in Ireland. This area is very rich in Irish heritage, and to see the response to the event was incredible.

Due to accomplishing this feat, Elmira was nationally featured yesterday on newscasts and social media outlets across the United States, and even a few in the UK. Positive PR is something that the city of Elmira needs right now, and the partnership we were able to form with Elmira Downtown Development really helped in leading to something amazing.  The event was developed and organized by Tony Chiavaroli, meterologist at WENY.

WXYL-FM (The Vine)

  • Wine and Dine Radiothon for the United Way of Tompkins County

“The Dave and Jen Morning Show hosted a 13-hour on-air “Wine and Dine Radiothon” to benefit the United Way of Tompkins County and its member agencies.

Dave and Jen broadcasted from 6am-7pm and auctioned off 13 wine and dine packages donated from local restaurants, wineries and breweries from all over the Finger lakes (one per hour) to raise funds for those in need.

They also took “Songs For Good” requests and played anything a donator wanted for a donation to the cause. All totaled they raised $5,250 (over goal) for United Way charities!”

WICB  (Ithaca College)

  • Holiday Toy Drive on Ithaca College’s campus – Cops Kids and Toys

Representatives from both of Ithaca College’s student-run radio stations tabled in the Roy H. Park School of Communications main lobby for a week accepting toy and monetary donations from Ithaca students, faculty, staff and members of the community.

To advertise the initiative, posters were designed and hung up around campus, posts were made to the college’s online information center and campus wide emails were sent out. In total, the event raised over $300 worth of children’s toys.


Ithaca College VIC Radio

  • 50 Hour Marathon Raising Money for Non Profit Groups

VIC Radio, Ithaca’s College’s online only radio station.  Annually, VIC Radio hosts the “50 Hour Marathon” to raise money for a local non-profit organization or charity. The event involves four members of the station’s staff staying awake and on-the-air for fifty straight hours, DJ’ing music, hosting talk sets, interviewing guests and inviting musical acts into the studio. Also, throughout the Marathon, listeners are encouraged to donate and support the event’s beneficiary.

In 2018, the station’s 32nd annual Marathon, all donations and money raised supported Cinemapolis, Ithaca’s non-profit, independent movie theater. In total, $2,855.55 was raised and presented to the theater.