SOUTHERN TIER (Binghamton, Ithaca, Elmira & Corning)

WBNG TV Channel 12 – Binghamton (Quincy Media)

  • Broome County Family Violence Protection Council Campaign to End Elder Abuse

The current estimated U.S. population 65 and over has now surpassed 50 million people. As this aging population continues to rise so do their issues. The Broome County Family Violence Prevention Council identified Elder Abuse as a major concern in the local community. The Council included this initiative in their strategic plan. As part of this solution, the FVPC created an Elder Abuse committee who was tasked with developing a plan to create awareness and to connect people with agencies/services in our local community.

WBNG was asked to partner with the FVPC to produce a series of Public Service Announcements designed to increase awareness of these issues facing our aging population. WBNG’s Creative Services team produced three Public Service Announcements to address the issues of Financial Exploitation, Self-Neglect and Threats & Intimidation. The Broome County Office for Aging was used as a resource for more information and tagged as a point of contact on all PSA’s. WBNG continues to run the PSA’s in rotation on all three stations – WBNG, Binghamton’s CW and MeTV. The Broome County Office for Aging has seen a dramatic increase in the number of calls they receive each month. The calls often reference information from the PSA’s. As result of the success of the PSA campaign the Elder Abuse committee asked WBNG to produce two more PSA’s – one that focuses on Contractors (What to look for when hiring a contractor) and one that addresses Power of Attorney.

CAYUGA RADIO GROUP – NewsTalk 870AM/95.9FM WHCU, Lite Rock 97.3, Q-Country 103.7, Classic Rock I-100, HITS 103.3, 96.7 The Vine, and Progressive Talk 1470 WNYY – Ithaca (SAGA Communications)

  • Distinguished Youth Award

The stations promote and assist Thompkins County in awarding it Distinguished Youth Award.  Every month the Tompkins county legislature announces the winner of the Distinguished Youth Award. This award recognizes young people in Tompkins County who make positive impacts on our community. Whether it is in the arts, academics, or in direct community involvement, they distinguish themselves by making a positive contribution as an inspirational youth. The Cayuga Radio Group is an important part of promoting this important program throughout the community.

WSKG-TV Channel 42 – Binghamton (WSKG Public Telecommunications Council)

  • Seasons at the Lake featuring Tracy Maines to help the  Food Bank of the Southern Tier

WSKG produced an hour-long documentary on the resort history of a local lake, with half the program featuring a lake resident who wrote a cookbook with all profits going to benefit the Food Bank of the Southern Tier. WSKG is sharing in the effort across the 21 counties we serve to spread the word that help is needed in the fight against hunger. The station’s mission is to shine our media spotlight on community issues to serve the public interest. This is just one of them.  The original air date was November 30, 2017 with several airings since then and many more to come.

The CHOICE 102 FM/960 AM – Waverly

  •  “Christmas is For Kids” for the Salvation Army

Choice Radio teams up with the Salvation Army every December, to collect toys and raise money for needy families in the Sayre-Athens-Waverly school districts.   The 3-hour live broadcast resembles a Norman Rockwell painting, as it plays out under the marquee at Sayre Theatre (across the street from Howard Elmer Park, near Guthrie Medical Center, in Sayre, PA.) It seems the entire community drops by the radiothon with a contribution.   Last December ther 32nd annual “Christmas is for Kids” broadcast raised $70,000 in cash and twice that amount worth of toys for those in need.   The show serves as the Salvation Army’s largest fundraiser of the year.

“The Hawk” 98.1 FM The Hawk –  Binghamton (Townsquare Media) 

  • Country Cares for Kids Radiothon to benefit St. Jude Children’s Research

The Hawk (98.1 FM) joined forces with St. Jude Children’s Research Hospital for the Country Cares for Kids Radiothon to benefit St. Jude Children’s Research Hospital. Local dignitaries, business owners, students, pastors, and politicians joined in the effort by donating time in their phone bank to take pledges from listeners. Hawk DJs shared stories of local kids who have been treated by St. Jude Children’s Hospital as well as their own experiences from visiting the hospital campus. With the help of the community, the station’s effort to help put an end to childhood cancer raised just over $50,000.

WIVT-TV Chnnel 34 – Binghamton (Nexstar Media Group)

  • Promoting Local Jobs with the Binghamton Chamber of Commerce

Employment is one of the most important challenges facing the citizens of Binghamton. to help disseminate job information the station partnered with the Greater Binghamton Chamber of Commerce.  The station broadcast the Chamber of Commerce’s “Career Connection” which lists new job openings in the Binghamton area.  WIVT also broadcast a weekly “Business of the Week” feature.  Both have been very well received by drawing attention to local businesses and giving them a no cost option for recruiting.

WICZ-TV Channel 8 – Binghamton (Northwest Broadcasting) 

  • Campaign for Secure and Safe Community Shredding

In an age when identify theft is commonplace, WICZ helps solve the problem. Twice annually, in April and September, the station works with NBT Bank which sponsors community shredding events at their local offices on Front Street, Binghamton, and Vestal Parkway, Vestal.

The events provide residents a safe, secure, simple, and FREE way to dispose of personal, confidential documents and also raise awareness and funding by encouraging the residents to donate to a particular charity.  The most recent event in April collected donations to support the Broome Co Urban League.  Achieve and the Broome Co United Way is prior recipients of this generosity.

The station supports these events through aggressive on-air PSA campaigns, as well as, feet on the ground.  Working with NBT the station helps the organization reach their goal of changing this corner of our world one individual at a time.

WPIE “ESPN” 1160 AM & 107.1 FM – Ithaca (Taughannock Media)

  • Michael’s Run for Melanoma to benefit Cayuga Cancer Center and the Angel Fund of the Cancer Resource Center,

WPIE, branded as ESPN Ithaca sponsored the 1st Annual Michael’s Miles for Melanoma – a 5k Fun Run and Walk in August 2017.  The event was a tribute to Michael Burlingame who from an early age of 5 was diagnosed with renal blockage and only one functioning kidney. At the age of 16 Michael’s kidney was removed it caused him to go into complete renal failure. At the age of 26 was diagnosed with Malignant Melanoma and now would have to be cancer free for at least one year before receiving a kidney transplant. Michael’s condition dramatically began failing and on March 15th of 2017 Michael passed away. Michael was the kind of person that wanted to change things for the better for others. Full of life and dreams Michael became more involved with community events until his heal failed.

In honor of Michael, the stations sponsored the Fun and Walk Run. The station helped the community rallied to support the event. It also included an educational component provided by the medical center and local dermatologist reminding those attending to take appropriate precaution and get regular checkups.  Proceeds benefited Cayuga Cancer Center and the Angel Fund of the Cancer Resource Center, both in Ithaca.