Rochester and the Finger Lakes Region

WXXI Channel 21 – Rochester (WXXI Public Broadcasting Council)

  • Be My Neighbor Day with Daniel Tiger with the Rochester Public Library & Monroe County Library System 

WXXI Public Broadcasting and Rochester Public Library & Monroe County Library System celebrated Be My Neighbor Day on June 3, 2017 at the downtown Central Library. Families with young children spent the day meeting local community helpers, such as firefighters, police officers, and community educators, to learn about what it means to be a neighbor. Over 25 community organizations and partner agencies, including the City School District, the City of Rochester and Monroe County, each shared local information, free resources, and ways to help families improve their health, safety, education, recreation, and participation in the arts.

Be My Neighbor Day also included a very special visit from Daniel Tiger of PBS KIDS Daniel Tiger’s Neighborhood. More than 3500 family participants attended the event which was full of community building, creative learning experiences, and neighborly activities that promoted kindness. This family engagement event was part of a national public media neighborhood outreach funded by the Fred Rogers Company.  It is an example of one of many projects in the long-standing community engagement collaboration between WXXI and Rochester Public Library & Monroe County Library System to jointly support the community with lifelong educational opportunities, events and resources.

WLLW 101.7 FM – Geneva, NY  (Finger Lakes Radio Group)

  • Women’s Right to Run – Generations Bank

WLLW (101.7 The WALL) worked with Generations Bank, based in Seneca Falls, NY, to promote a non-profit event that empowered women while celebrating the heritage of the suffrage movement and its ties to the area.

The Women’s Right to Run event was a 19K run around and through the Seneca Falls area, starting outside the village and finishing in the park which will become the new home of the Women’s Rights National Historical Museum. The run’s 19K distance is a tip of the hat to the 19th Amendment, which gave women the right to vote.

The WALL’s part in the event included conducting on-air interviews with event organizers, recorded promotional announcements for the event, and a live broadcast at the start of the race, which drew nearly 2,000 participants.

WNYR 98.5 FM  – Waterloo/Geneva, New York (Finger Lakes Radio Group)

  • Build a Backpack Campaign

Young students throughout the Finger Lakes are struggling to pull together the necessary supplies at the start of each new school year.  Last year MIX 98.5 reached out to Walmart stores throughout our listening area to gather backpacks and supplies for distribution to area students in need.

The Walmart stores in Watkins Glen, Geneva, Waterloo, and Newark all stepped up to help the station put together a total of over 250 backpacks full of school supplies and treats !!

MIX 98.5 travelled the Finger Lakes with live broadcast remotes at which these backpacks were distributed.  Businesses in the communities of Newark, Waterloo, Watkins Glen, Auburn, and Geneva welcomed the station’s van filled with backpacks as the kids and their parents lined up to claim their school supplies.  The station contacted schools throughout these areas so that parents could be made aware of this program, and the word spread fast.  We were also approached by teachers who knew of kids in need and we were able to get backpacks into their hands. The entire process was filled with remote broadcasts to celebrate the coming school year with brand new backpacks.

WGVA 95.9 FM and 1240 AMGeneva (Finger Lakes Radio Group)

  • Health Related Public Service Announcements

The station highlighted the reproductive health and sex education services offered by Finger Lakes Community Health at its eight locations in our listening area. Campaigns included “The Sex Drive,” encouraging parents to use the time they have with their kids in the car to discuss sexuality issues. Another highlighted the Human Papillomavirus (HPV) and the importance of vaccinating kids. Another campaign focused on condom use.

The station also worked with the Ontario County Public Health Department on rabies awareness and flu shot campaigns. Another series highlighted the educational services available to new mothers through Child and Family Resources’ Baby Café locations.

WFLR – 96.9 FM, 101.9 FM  and 1570 AM  Finger Lakes Country/Penn Yan, NY (Finger Lakes Radio Group)

  • National Colorectal Cancer Awareness Month

During the month of March, officially designated National Colorectal Cancer Awareness Month, WFLR hosted a pair of interviews with Jennifer Welch, Outreach Worker with Cancer Services Program for Ontario, Seneca, Wayne and Yates Counties based at Clifton Springs Hospital & Clinic. CSP provides free financial assistance and guidance for under- and un-insured residents of four counties to help them receive screenings for cancer ranging from simple home tests to colonoscopies. The live appearances in addition to using sound bites from the interviews in news stories helped them reach a bigger segment of the area’s residents and gave CSP a chance to help a larger number of residents of our area get early cancer detection.

WHAM-TV Channel 13 & WUHF Channel 28- Rochester (Sinclair Broadcast Group)

  • “Tails of Hope Telethon” to benefit Humane Society of Greater Rochester

For more than 20 years, the Humane Society of Greater Rochester has turned to the airwaves in executing its largest fundraising initiative. They partner annually with 13WHAM ABC to present the annual “Tails of Hope Telethon” in support of the Lollypop Farm shelter and adoption center. Station staff, including on-air talent, are a significant factor in the telethon’s success. This year’s 6-hour event, held March 3 at East View Mall, raised $436,360, which was a record setting performance.

WPXY 98 PXY FM – Rochester (Entercom Communications)

  • Goin’ Bald for Bucks – Support 13thirty Cancer Connect

The stations partnered with “Bald for Bucks” to make a difference in the Rochester community. “Bald for Bucks” was started in Buffalo, and 98PXY is helping to grow it’s Rochester roots.  “Goin’ Bald for Bucks” is an unforgettable way to show support for the adolescent and young adult programs at 13thirty Cancer Connect, as well as supporting the cutting-edge cancer research and compassionate patient-care programs at Roswell Park Cancer Institute. Outside of traditional radio spots, 98PXY team members have gone to local schools for Bald for Bucks events, and have invited students into the studio to talk about the program. 

Big Dog Country 103.5 WACK/WUUF

  • Annual Winter Coat & Food Drive with Walmart, Catholic Charities, Foodlink and Food Closets

Big Dog Country 1035 partnered with Catholic Charities, Foodlink, the local Food Closets to collect and distribute Winter Coats and non-perishable food items to needy families throughout the area.  The Winter Coat Drive ran in December with Holiday decorated drop off boxes located at Walmart and in the showroom of an area car dealership.  Over 200 winter coats were collected and distributed through by Catholic Charities.

The Annual Food Drive started in Mid-April with a kickoff Event on Wednesday, April 18thth at Walmart Super Center.  Big Dog Country set up next to the Foodlink Food Barrels and flyers were given out to shoppers as they entered the store. Big Dog Country listeners and Walmart shoppers responded to the radio promos, social media and flyers and filled the Foodlink barrels during the kickoff event.  Over 100 pounds of Food was picked up after the Kick-off event and collected and distributed by Foodlink.

WHEC-TV Channel 10 – Rochester (Hubbard Broadcasting)

  • “Warm Welcome Holiday Drive” for Hurricane Victims from Puerto Rico Living in Rochester

News 10NBC quickly organized the  “Warm Welcome” Holiday Drive, to help the victims of  the devastating hurricane that hit Puerto Rico last year.  More than 1,000 people from Puerto Rico lost everything and were displaced, living in Rochester.  The station organized a holiday drive to collect winter clothing for these families (Kids and Adults).

The station provided on-air mentions throughout the week and ran on-air promos on News 10NBC and MeTV urging people to donate.   The station partnered with local Dunkin’ Donuts on this initiative.  They provided the drop-off locations and a coupon for a free small hot coffee to anyone who donated items.

The outpouring of support and donations was overwhelming.  At the end of the week, the station had collected and filled a semi-truck with clothing for those in need.  The Ibero-American Action League received and distributed the donations.  This holiday drive once again proved the power of the local media in doing good for the community and helping those in need.

 WROC-TV, New 8 ROCHESTER (Nexstar Broadcasting)

  • National Center for Missing and Exploited Children “Plugged In Parent” Campaign

For more than 10 years, NEWS 8 has partnered with the Rochester chapter of the National Center for Missing and Exploited Children (NCMEC), helping promote their fundraisers, inviting them to on-air call-ins and events like the Lilac Festival, as well as including their efforts and expertise in stories where a local child is missing, believed to have been abducted, or preyed upon in some way.

The station’s relationship took another step forward in January of this year, when NEWS 8 launched the Plugged-In Parent franchise, which offers online resources to parents, guardians and kids about how to best protect children from online predators, bullying and other dangers.  In addition to informational promos about the resources, each night at 8pm, a short message runs on TV posing the question, “It’s 8 p.m. – do you know what YOUR children are doing online?”  It’s a throwback to similar spots that run in the ‘80s and ’90s and is also supported with messaging on social media and push alerts thru our app.  The station is proud to play any part in keeping the community’s children safer, and it salutes the amazing work on a local and national level NCMEC does every day.

WHAM NewsRadio 1180 – Rochester (iHeartRadio)

  • Severe Weather Coverage

Wednesday, March 8, 2017 our region was faced with “Madness” of a different form … Extreme Winds.  The Rochester area was hit with a storm packing sustained winds of 60 to 70 miles per hour with gusts up to 80 miles per hour.  The wind caused major power outages throughout the area; over 150,000 households were without power.  News Radio WHAM 1180 reacted with the activation of an emergency plan to provide long form continuous coverage for three days and nights.  Bob Lonsberry anchored our coverage with information generated by the News Radio WHAM 1180 news team.  No TV, Cable or Internet; powerless listeners were able to get the latest information on portable radios, car radios and on their smart phone using the iHeartRadio APP.  Electricity slowly returned late on Friday.  When the weather is at its darkest, News Radio WHAM 1180 shines.