WSYR-TV News Channel 9 – Syracuse (Nexstar Broadcasting)
- Hidden History – The Syracuse 8
At the height of political and social change, African-American football players at Syracuse University took a stand. They boycotted spring practice in 1970, fighting for diversity and racial equality. “The Syracuse 8” put their education, careers and dreams on the line, and faced severe consequences. But their stand changed college athletics nationally and created opportunities for players in all sports. Thirty-six years later, the University apologized.
With racial tensions building today in America, reporter Jennifer Sanders went in-depth on this little-remembered chapter in Central New York life. She spoke with members of the team, and with current Syracuse University administrators. The result was an award-winning edition of “Hidden History,” presented as part of NewsChannel 9 WSYR’s commitment to the community as part of Black History Month.
WFRG “Big Frog 104” – Utica (Townsquare Media)
- Country Cares Radiothon to Benefit St. Jude Children’s Research Hospital
WFRG (Big Frog 104) hosted the first ever “Country Cares Radiothon” in Utica, to benefit the St. Jude Children’s Research Hospital. The Radiothon was anchored by the Big Frog 104 morning team and the entire Big Frog 104 staff. They worked together over two days on February 14th and 15th, to educate our listeners and raise funds to support St. Jude’s lifesaving work in eradicating childhood cancer. The Big Frog 104 team connected with its audience and helped raise over $72,000 for St. Jude’s.
WAUB 98.1 FM/1590 AM – Auburn (Finger Lakes Radio Group)
- Fighting Opioid Abuse in Cayuga County and the Finger Lakes Region
WAUB was involved throughout 2017 in promoting and reporting on the fight against opioid addiction in Cayuga County and the Finger Lakes Region. Throughout the year, the Finger Lakes Morning News devoted time to live interviews and news coverage of the crisis. The station presented the issue from a number of perspectives, including enforcement, treatment, government involvement and grass roots outreach by organizations like the Heroin Epidemic Action League (HEAL) and fundraising events like Nick’s Ride for Friends.
WFLK 99.3 FM – Auburn, NY (Finger Lakes Radio Group)
- Promoting Community Events in Auburn NY
WFLK (Classic Hits 99.3) partnered with the City of Auburn to promote a number of free community events throughout 2018. These events included free concerts in downtown Auburn, featuring local and regional acts performing in the heart of Auburn’s business district. Concerts and ‘drive in’ movies were also conducted at various parks around the city. WFLK also did a live broadcast and supplied an emcee and audio equipment for the city’s annual Holiday Parade. All of these events were promoted on-air with recorded promotional announcements, guest interviews, and live mentions.
WNTQ- 93Q FM – Syracuse (Cumulus Media)
- Syracuse Rescue Mission Alliance
WNTQ 93Q has a long history of supporting the Syracuse Rescue Mission Alliance and their commitment to help end hunger and homelessness. At the Rescue Mission, a hot meal or a warm bed can be the first step to changing a life. One act of compassion will help feed families who have nowhere else to turn.
In 2017, WNTQ stepped up their partnership with the Syracuse Rescue Mission and worked on several projects, as well as supported with Cumulus volunteers. In January 2017, the station provided the emcee for the Rescue Mission “Freeze Out 5K” at Onondaga Community College for the fourth consecutive year. The station promoted the event on air and to his social media followers.
In June, every year, WNTQ’s morning show, kicks off the Ride and Run for the Rescue event! This June, the station stepped up and in the weeks leading up to the event, inviting listeners and fellow employees to join his team and run the race with “Jack’s Joggers”. Prior to the event, the station’s full time staff, took time to volunteer and learn more about the Mission.
The kick off to the year, in November 2017, WNTQ supported the annual Rescue Mission Alliance Hope Awards, where people are recognized that have come through the Rescue Mission Programs and made life changing achievements and growth. Cumulus Media earned a coveted Community Hope Award!
The station’s commitment continues and is proud to be in partnership with the Syracuse Rescue Mission Alliance.
TK99, K-Rock, Sunny 102 and ESPN Radio – Syracuse (Galaxy Communications)
- Canine Carnival
Galaxy Communications and its Syracuse brands TK99, K-Rock, Sunny 102 and ESPN Radio were proud to sponsor and support the 2017 Canine Carnival at Jamesville Beach Park.
Galaxy ran over 600 thirty second radio spots and promos between September 20th and 30th 2017, featuring event organizers in on-air interviews and shared social media posts promoting the event. The Canine Carnival attracted over 15,000 attendees, featured 50 animal rescues and helped find homes for hundreds of pets. Proceeds from the event went to the Priscilla Mahar Animal Welfare Foundation, a non-profit organization that has raised more than $200,000 to date for animal welfare and rescues in Central New York.
WWNY-TV 7News/WNYF-TV Fox28 & Me TV – Watertown
- New York State Zoo at Thompson Park
The New York State Zoo at Thompson Park has been an integral part of the community for nearly a century. A significant asset and resource, the Zoo provides meaningful family entertainment, education and conservation of both native and endangered species.
In 2017 7News, Fox28 and MeTV North Country entered into an exclusive partnership designed to enhance the Zoo’s exposure in the community and help increase memberships, donations and attendance at events. Additionally, the stations were committed to educating the public about the Zoo’s purpose and the many opportunities it affords our community. The stations implemented a campaign that ran monthly from March through December. The campaign aided in volunteer recruitment, educating the public about the various aspects of the Zoo, highlighting available programs for adults and children and soliciting membership. 7News, Fox28 and MeTV also sponsored major fundraising events; Brew at the Zoo and Boo at the Zoo, which saw record attendance. And, the sales staff “adopted” the Zoo’s wolves for the season. The account executives were treated to a behind the scenes experience that included feeding the wolves and getting a paw print painting. In addition, the stations broadcast a number of stories that promoted events, programs and exhibits throughout the year.
NBC3, CBS5 and CW6 CNY Central – Syracuse (Sinclair Broadcasting)
- Food Bank of Central NY Telethon
Serving the Central New York community is part of the core mission at NBC3, CBS5 and CW6. This is a community that rallies together in times of need. In 2017 our stations took part in three important public service initiatives benefiting thousands in our community and beyond.
In January the station held an annual telethon in partnership with CXtec and Teracai, to raise funds for the Food Bank of Central New York. An all day telethon promoted several weeks in advance, with LIVE cut-ins in our Morning, Noon and Evening Newscasts generated over $32,000 in donations from the community. This Telethon, now in its 5th year, has raised nearly $150,000 for food insecure families who don’t know when or where their next meal may come from.
- Town Hall with Congressman John Katko
In May, the stations held a Town Hall with Congressmen John Katko broadcast LIVE from 7-8pm on NBC3 and CBS5 and streamed online at CNYCentral.com and Facebook. The stations aired promotional messages in advance of the Town Hall and invited 120 people in the community (via lottery selection from 600+ submissions) across all political affiliations to attend the event. The town hall was devoted entirely to questions, selected at random, from in-audience attendees and via social media. The town hall served the community by letting them hear directly from Congressmen Katko on the issues most important to our region.
- American Red Cross Funds for Hurricane Harvey Victims
When Hurricane Harvey struck last August the stations partnered with the American Red Cross of Western and Central New York to put on an epic fundraising effort broadcast on NBC3, CBS5, CW6, 9WSYR, Spectrum News, radio stations owned by iHeartMedia, Galaxy Communications, Cumulus and print outlets Syracuse.com and Syracuse New Times. This fundraising effort was extra special in that ALL media outlets came together as one voice that day to benefit those in need and the fundraising effort raised over $120,000 dollars!
WKTV-Radio – Utica (Heartland Media/Gray Television)
- Center for Family Life and Recovery – “Overdosed in the Mohawk Valley”
On Feb. 27, 2018 WKTV partnered with the Center for Family Life and Recovery as well as the Community Foundation of Herkimer and Oneida Counties for “Overdosed in the Mohawk Valley” a comprehensive look at the Opioid Crisis in the Greater Utica area. Each newscast that day featured extended coverage of all facets of the crisis including in-depth interviews with law enforcement officials, addiction recovery specialists, and even recovering addicts in hopes of raising awareness of this national crisis that is hitting close to home. The station’s early evening newscasts featured a phone bank of experts to further answer viewers’ questions or direct people to the right resource in combatting Opioid addiction. The campaign is ongoing as multiple PSA’s featuring our news talent and other community leaders will be featured on our broadcast, digital, and social media platforms.
NewsRadio 570 WSYR, Y94, Power 620, Hot 107.9, and B104.7 – Syracuse (iHeartMedia)
- Radiothon for Kids to benefit the Upstate Golisano Children’s Hospital
In early March of 2018, iHeartMedia Syracuse raised over $163,000 in just 2 days to help Central New York’s sick and injured kids during the 15th annual Radiothon for Kids – broadcast from Upstate Golisano Children’s Hospital.
NewsRadio 570 WSYR and Y94 led the charge, and were joined by three other stations – Power 620, Hot 107.9, and B104.7. During the radiothon, on-air personalities interviewed families and children who had benefited from treatment at Upstate Golisano Children’s Hospital. Digital and social media supported the efforts – creating a powerful multi-media campaign that moved the community to donate. In addition, iHeartMedia Syracuse mobilized support from other companies and volunteers.
The 2018 Radiothon for Kids was the 15th broadcast and represents a longtime partnership between iHeartMedia Syracuse and the Upstate Golisano Children’s Hospital. iHeartMedia Syracuse has been supporting the hospital’s efforts from day one when Upstate University Hospital first began a plan to develop a children’s hospital. Since then, iHeartMedia stations have raised over $2 million for the Upstate Golisano Children’s Hospital.
WSYT FOX 68/ WNYS MY 43 – Syracuse
- Reach Out CNY – Student Created Anti- Bullying PSA Campaign
In coordination with the station’s “Reach Out CNY” project, FOX68 met with students from the East Syracuse Minoa school district to spread an important message about bullying, a subject they felt many young people could relate to. The students wanted to convey the damage that bullying can cause in schools, and to encourage others to speak up if they witness such behavior. Their message of, “if you see something, say something” was the prominent idea presented by the students. Working together, they created a PSA for air, which continues to run on both WSYT and WNYS. FOX68 was proud to work with these students to spread such an important message.