WSYR-TV News Channel 9 – Syracuse (Nexstar Broadcasting)
- Vera House Foundation- New Beginnings Gala (Provide Hope for Domestic Violence and Assault)
NewsChannel 9 WSYR expanded its partnership and community support with Vera House. NewsChannel 9 ran a series of promotional announcements from August through December along with featured segments on Bridge Street to raise awareness for the New Beginnings Gala.
The event drew more than 700 guests setting a record for the fundraiser at the Oncenter in Syracuse last December, celebrating the season, and supporting the agency’s mission to end domestic and sexual violence.
The annual event raised over $160,000 to support the programs and services that provide hope for those impacted by domestic violence and sexual assault.
NewsChannel 9’s Farah Jadran, serves as Board President along with Board Members Jennifer Sanders and Kate Thornton.
WFRG “Big Frog 104” – Utica (Townsquare Media)
- Country Cares Radiothon to Benefit St. Jude Children’s Research Hospital
Central New York may not be the biggest area in the country but it’s filled with people who have the biggest hearts. Big Frog 104’s listener generosity helped break records this year, raising an astounding amount of money for St Jude Children’s Research Hospital. We raised $76,626. That’s beating last year’s total of $72,860. These donations all go back to children battling cancer, and their families. No family ever sees a bill with St. Jude, and thanks to Central New Yorker’s they now have more money for research, treatments, and families battling cancer.
WTLA/WKRL/WTKW – (Galaxy Communications)
- CLEAR Path for Veterans
Working with Clear Path for Veterans, TK99 took our local vets aboard the “Gomez and Lisa Vet Jet” through Lights on the Lake. It turned out to be a great “Salute the Troops” night for all, honoring our local heroes. The start of a new tradition, and a BIG thanks to our veterans for their sacrifice.
- Gouverneur Breast Cancer Fund
The station has had a continuing partnership with Gouverneur Breast Cancer Fund for many years now. The funds raised through donations directly support someone who is facing a diagnosis of breast or ovarian cancer who needs help during this challenging time. The station partners with this organization knowing that the donations will reach a friend, colleague, loved one or neighbor of the North Country.
The Gouverneur Breast Cancer Fund serves the Quad-County area of St. Lawrence, Jefferson, Lewis, and Franklin Counties of New York. WWNY is committed to helping those fighting Breast and Ovarian Cancer in our own backyard. This past year the station promoted the Breast Cancer Awareness Dinner and Walk through numerous on air and online campaigns.
WSTM NBC3/WTVH CBS5/WSTQ CW6/CNYCentral.com
- Golisano Childrens Hospital for Kids, CNY Food Bank & Hurricane Florence
The iHeart Golisano Children’s Hospital, Radiothon for Kids, is an annual 2-day event fundraiser. This was the 2nd year CNY Central became the “TV Face” of this incredible effort partnering with iHeart to benefit kids in need. Allison Bybee was the on-air face of our coverage, our Creative Services team made big contributions to promos, graphics, & crawls, and our entire News team got behind this initiative. With months of planning and a commitment that was more strategic and disciplined in year 2, we helped raise nearly a quarter-of-a-million dollars…$246,575 this year!
For 6 years we have partnered with the CNY Food Bank to host a Telethon benefiting food insecure families. In 2019, we raised $33,667 for the 2019 Telethon, bringing our 6 year total to over $170,000.
When Hurricane Florence hit the Carolinas last September, we partnered with the American Red Cross CNY Chapter for a relief Telethon on September 17thwhich raised $37,748.
WKTV-Radio – Utica (Heartland Media/Gray Television)
- Storm Preparedness
The station’s team of meteorologists went in depth and prepared viewers for what to expect during the summer storm season. Viewers were given a virtual tour of new 3-D reality weather forecasting software and how it’s used to better protect viewers’ families from severe weather – including thunderstorms, tornadoes, and flood-causing rain events.
The team also took a look back at the 20th anniversary of the 1998 Labor Day Storm, which changed the way meteorologists cover the weather. The show featured a former WKTV meteorologist who covered the storm, as well as local residents who remembered it like it was yesterday.
WSYR/WBBS/WYYY/WHEN (iHeart Media Syracuse)
- Radiothon for Kids to benefit the Upstate Golisano Children’s Hospital
iHeartMedia Syracuse cares about the next generation of citizens – Our kids! The stations partnered with Upstate Golisano Children’s hospital, and WSTM and WTVH television to present the Radiothon For Kids – A two day live broadcast that highlights specific needs for the hospital, patient stories, and encourages all of Central New York to donate to the hospital.
Throughout the weeks leading up to the broadcast, our stations produced sets of pre-recorded interviews with patients, and story songs to play on the air. We ran promos and an online page to promote awareness that the event was coming up, and encouraged people to contribute to the cause.
During the course of the two days, on air personalities from WYYY and WSYR broadcasted from the hospital, interviewed patients, played story songs that told patient stories in a fun and creative way, and promoted the number to call in your pledge. In the end, our efforts raised a record breaking total of $249,000, the most ever recorded in the 16 year history of the event. We could not have done it without the tremendous love and support that the Central New York community showed us during these two days.
WSYT FOX 68/ WNYS MY 43 – Syracuse
- American Heart Association
The stations were fortunate to partner with the local chapter of The American Heart Association. The focus was childhood obesity, a subject near and dear to the Association. FOX 68, in coordination with The American Heart Association, produced a :30 PSA explaining the importance of physical activity during childhood. Our PSA endeavors to inform people that healthy habits should begin early, so they can stick with you through life. FOX 68 was proud to be a part of this campaign.
WUTR TV- Utica
- Hidden History – Supporting Historical Preservation in Central New York
The station is committed to supporting the preservation of local history and promoting the culture of the Central New York and the Mohawk Valley. In partnership with the Oneida County History Center, WUTR broadcasts weekly “Hidden History” features during Eyewitness News at 6 pm. An annual 90 minute telethon (LIVE broadcast) that generates more than $25,000 in new memberships, membership renewals, and donations for the Oneida County History Center is also produced.
WHCU AM/FM Radio
- Legends and Legacies Film Series
The station began something called the ‘NewsTalk WHCU Legends & Legacies Film Series’ in cooperation with our local downtown non-profit movie house Cinemapolis. We lined up big screen epics for our audience highlighting great moments in history. We opened the series in December, the week of the Pearl Harbor attack, with TORA TORA TORA. Before the movie I had a representative from Cornell’s campus-based Roper Institute provide a 20-minute presentation about America’s feelings before, during & after World War Two, toward the Axis peoples.
Then, in January we presented THE MIRACLE WORKER, the black & white 1962 classic starring Anne Bancroft & Patty Duke. Before the feature a representative with her seeing eye dog, from the National Federation of the Blind of New York, spoke on how the visually handicap live their lives each day, achieving goals & fulfilling desires, just like the sighted public around them.
WPNR-FM (Utica College)
- Work Internship Network (“WiN”) Program for Young Adults with Autism
As a college station, it is supportive of public service events on campus and in the community, particular those aimed awareness and fundraising. Some of those annual events include live broadcasts and entertainment for the American Heart Association’s ‘America’s Greatest Heart Run & Walk’, Colleges Against Cancer ‘Relay for Life’, and The National Marrow Donor Program “Be The Match”.
However one public service program is not one that is highly visible outside the walls of our own radio station. The station participates in a program with the Kelberman Center, a well known local organization focused on the advancement of children and adults with Autism Spectrum Disorder. This particular program is called “WiN”, short for Work Internship Network Program for Young Adults with Autism. As an educational organization, WPNR-FM hopes to support programs that develop young people into well trained leaders in our community, and that includes folks in the ‘WiN’ program. The longest running standout participant in this program has come to be known as our resident ‘WPNR-FM weather-man’ and adds valuable informational daily content to our programming for our listening audience. Not only is this program clearly beneficial to develop real-world skill sets for Kelberman Center students participating, but the students at WPNR-FM see the benefits to community collaboration and are excited to share their own knowledge and experience. While this is not the most visible or farthest reaching campaign for service to our community, it’s my favorite due to the direct impact it makes on the lives of those involved – many of which will soon be contributing members of the media in markets around our state.”