Buffalo and Western New York

WGRF (Cumulus) 96.9 FM

  • Make a Wish Foundation’s “Rock Radiothon”

97 Rock has hosted their annual 28 hour Radio-Thon every September for the last 24 years to grant wishes for children with life threatening conditions in Western New York.  To date the Make-A-Wish Rock Radio-Thon has raised well over $2 million.

The funds raised go directly towards helping children with critical illnesses replace fear with confidence, sadness with joy, and anxiety with hope. It will give them a different form of treatment to help them heal and give them an edge in conquering their illness.

A message from Make-A-Wish:

“Thank you to 97Rock for once again letting Make-A-Wish share powerful stories of lives forever changed by the power of a wish.  The incredible 97Rock talent proudly and passionlessly informed listeners on why wishes help children look beyond their pain and difficult treatments and give them hope. Wishes allow children to see the seemingly impossible become possible. For critically-ill children, wishes can be as powerful as medicine.

On behalf of all the children and families Make-A-Wish serves, THANK YOU.  Together, we create life-changing wishes for children with critical illnesses.”

WKBW-TV  ABC-7 – Buffalo (E.W. Scripps Company)

  • Roswell Park Comprehensive Cancer Center and “Mammo Monday Campaign”

Mammo Monday Campaign: This was a full station initiative:  multi-platform ad campaign, support from News, and support from WKBW digital department  with push alerts that Roswell Park Comprehensive Cancer Center found to be very effective!  The Goal: Create awareness with our core demographic of Women 35+ on the importance of Mammogram Screening. The Annual Campaign reached 420,000 women 35+ roughly 15x times throughout the year.

The campaign answered the question, Why get screened at Roswell Park Comprehensive Cancer Center?  What was included: Television Campaign- targeted to morning news, primetime.  Also it included Facebook LIVE on WKBW and on the AM Buffalo show.  The station broadcast PSA with WKBW Anchor Ashley Rowe and Roswell Park’s Dr. Bonnaccio.  The station also sent monthly mobile push alerts to WKBW mobile app subscribers.

WUTV FOX 29 & WNYO MY TV– Buffalo (Sinclair Broadcast Group)

  • Colorectal Cancer Alliance for the Buffalo ‘Undy RunWalk’

This family friendly,” undy-themed”  RunWalk provides local support for patients, their families, caregivers and survivors.  By doing this they raise awareness of preventive measures and inspire efforts to fund critical research.

The station promoted the RunWalk on both of our stations, website and Facebook pages.   As a team, the station also participated in the ‘Undy RunWalk’ and raised money for their worthy cause, along with volunteering at the event with giveaways and handing out sport towels to the participants.  All of us at WUTV & WNYO support the Colorectal Cancer Alliance and all they do locally and nationally to end colorectal cancer.

WIVB-TV Channel 4 – Buffalo (Nexstar Broadcasting)

  • Salvation Army Campaign

WIVB-TV, Valu Home Centers, and The Salvation Army partnership began 18 years ago by offering the community winter weather car kits.  Today it’s carbon monoxide alarms.  Both offer some safety and security to our community below retail cost – thanks to the good folks at Valu.  WIVB promotes the program on-air and five dollars from each item purchased goes directly to each community’s Salvation Army.

This initiative has been so popular over the years that the program to date just broke three quarters of a million dollars!  The real stars of this program are the good people of Western New York who continue to support it year in and year out.

WBBZ- Channel  7 ME TV – Buffalo (ITV Buffalo)

  •  Partnership with Buffalo Hearing and Speech

For the last two years, WBBZ-TV has partnered with Buffalo Hearing and Speech and their hometown supporters, to promote, produce, and air highlights of their annual “Sound and Soul Gala,” fully engaging with the not-for-profit agency.

Buffalo Hearing and Speech enriches lives with educational and therapeutic programs working with the communication needs of children, adults and families. The organization assists developmentally challenged children with a specialty in cognitive hearing programs, including cochlear implants.

WBBZ-TV produced call to action spots for their annual fund raising event; station talent hosted the Gala and LIVE auction; with all of it being recorded with multiple cameras, later edited down into a prime time special presentation raising awareness for Buffalo Hearing and Speech.

WGRZ-TV Channel 2 – Buffalo 

  • “Herd of Hope” – Roswell Park Comprehensive Cancer Center

Herd of Hope was created to build awareness of the research taking place at Roswell Park Comprehensive Cancer Center while raising funds to advance innovative ideas that have potential to make a significant difference in the fight against cancer.  The Herd represents local companies coming together to show their support, raise awareness and help fund promising research at Roswell Park.

Participating businesses pledged their financial support and received an eye-catching Blue Buffalo to display at their place of business.

WGRZ Ch. 2 signed on as a sponsor and support of the Herd of Hope – WGRZ ran an on-air campaign and social media to announce the “Herd of Hope” and to encourage local businesses and companies to join the “Herd of Hope”.

WGRZ Ch. 2 has 2 Blue Buffalo on display – one can be seen daily as a part of Ch.2’s Roof Top weather. Ch. 2 continues to share stories and pictures of the Blue Buffalo.

More than 100 Blue Buffalos can be spotted grazing around WNY, and today more than $500,000 has been raised for Roswell Park Comprehensive Cancer Center. The funds raised through the Herd of Hope was awarded to a team of scientists and researchers at Roswell – The project selected for the $500,000 award, “Improving Cancer Therapy by Countering Mechanisms of Resistance” seeks to discover therapies that will prevent cancer relapse.