WDOE/WBKX – Dunkirk (Finger Lakes Broadcasting)
- Salvation Army Red Kettle Drive
WDOE and WBKX worked closely with the Salvation Army of Dunkirk on their annual Red Kettle Effort in November and December of 2017. The commanding officer of the Dunkirk Salvation Army appeared on WDOE’s Viewpoint programs that aired October 23, November 29 and December 18. We also posted a podcast of each program at Chautauqua Today.com. In addition to the Viewpoint interviews, the Salvation Army was also a guest on our “Sunday Snapshot” program, which aired on WBKX on October 29 and December 3.
In addition to the stations’ public affairs programming, WDOE and WBKX carried several stories about the Red Kettle Effort during our newscasts. The stories were also posted at Chautauqua Today.com. The funding helps the Salvation Army provide youth programming throughout the year as well as the organization’s Emergency Food Pantry, which helps needy families in the Dunkirk-Fredonia area.
WKBW-TV ABC-7 – Buffalo (E.W. Scripps Company)
- “If You Give a Child a Book” Campaign with “Every Person Influences Children” (EPIC) and the Scripps Howard Foundation.
WKBW-TV in Buffalo worded with “EPIC” Every Person Influences Children” and the Scripps Howard Foundation to promote the “If You Give a Child A Book” campaign. EPIC’s mission is: Helping families, schools, and communities raise children to become responsible and successful adults. Their Vision is: A world where every child has a strong start and a promising future.
Now in its second year, the “If You Give a Child a Book …” literacy campaign has distributed more than 100,000 books to children. The campaign is a partnership of the Foundation, employees of The E.W. Scripps Company and members of the Scripps family. In addition to the annual National Reading Day book-gifting activities, the Foundation has provided $100,000 in campaign-related grants since 2017 to select nonprofit organizations that distribute books to children
On January 23rd 2018 WKBW and the Scripps Howard Foundation “Give a Book” campaign gave EPIC 2,340 books on National Reading Day, books that were purchased by our employees and members of the Scripps family. WKBW employees raised $5,853 total and we purchased 2,340 books. The books were presented to EPIC.
The children often get to take books home with them from events, and it means the world to them. 7 Eyewitness news anchors, presented the books to the kids at Peace of Mind Quality Childcare Center on Broadway in Buffalo.
WUTV FOX 29 & WNYO MY TV– Buffalo (Sinclair Broadcast Group)
- Buffalo Salvation Army – Red Kettle Drive and Gift of Warmth
Each year the stations have worked with the Buffalo Salvation Army with their various events, including promotion of their Red Kettle drives, Red Kettle Golf Tournament and “Gift of Warmth.” This past year the stations helped them with the promotion of their Red Kettle Golf Tournament. Our team produced the promotional PSAs, and ran these promos on both of our stations. These spots ran from mid-May, till the day of the event mid-June. Our stations ran and promoted this event with over 200 promotional PSAs, along with some digital and FB mentions. We also donated items for their tournament. Each year FOX29 and MYTV Buffalo will work with the Buffalo Salvation Army to help them with their community outreach.
While the general public may recognize The Salvation Army more for short-term emergency assistance it provides to victims of disaster, job loss, domestic violence or other events, the organization is equally committed to linking individuals with the long-term educational and social services they need in order to avoid future crises and become positioned for permanent economic self-sufficiency. Since 1884, The Salvation Army in Buffalo has provided a variety of programs and services that annually benefit over 30,000 economically disadvantaged people. With the help of an active volunteer Advisory Board, The Salvation Army has become an integral part of the local human service network, providing housing, clothing, nutritional, social and spiritual assistance through a wide range of separate but interrelated programs and services.
WIVB-TV Channel 4 – Buffalo (Nexstar Broadcasting)
- Coats for Kids with Colvin Cleaners
Coats 4 Kids is a long standing partnership. Together this year we pulled out all the stops with a one day Live Drive. The Live Drive made it easy for our community to drive up and drop off coats, hats, scarves and mittens. WIVB-TV promoted the event and was live on air all morning and evening. Colvin Cleaners staffed it and gathered the coats. This was the most successful year yet and the one day Live Drive brought in over 5000 coats for kids in need. The real star of this show was the outpouring of the good people of Buffalo and Western New York. The drive can be seen on YouTube at https://www.youtube.com/watch?v=AHfJq5rFpdg
WBBZ- Channel 7 ME TV – Buffalo (ITV Buffalo)
- Mercy Flights
A beacon of hope, when minutes matter – mercy flight is the longtime not-for-profit provider of air medical transport, and support services in the region. WBBZ-TV partnered with Mercy Flight and their team to help produce their September gala, with station talent co-hosting, bringing it to Facebook live – securing sponsors – producing call to action PSAs and airing the gala as an hour long prime-time special twice during the holiday season.
WNYB-TV Channel 26 Buffalo (TCT & Faith Broadcasting)
- Buffalo Adult and Teen Challenge
It was WNYB’s honor to present Buffalo Adult and Teen Challenge to its viewing audience last year. The Buffalo Adult and Teen Challenge have brought many men back from the brink of utter despair. Men who were lost to drugs and alcohol are now living clean and sober lives. Buffalo Adult and Teen Challenge was established in 1978 with the hopes that it would provide a safe haven for men who were seeking to be set free from drugs and alcohol. It are currently functioning as a 35-bed, full-length program that offers residential discipleship to men ages 18 and up.
WGRZ-TV Channel 2 – Buffalo (Tegna Inc.)
- Books for Kids Campaign with Project Flight and the Buffalo & Erie County Public Library
Books for Kids was a month long campaign that encourages people to donate NEW books to Project Flight. Project Flight is a local non-profit founded by local educators -Buffalo State College Professors Dr. Geraldine Bard and Dr. Elizabeth Cappella with the sole purpose of providing every child with a book of their own. Project Flight’s Mission is devoted to promoting literacy in children and caregivers, through school and family literacy initiatives.
Books for Kids was established in 1995- with one simple goal – to put books into the hands of disadvantaged children. In 23 years Books for Kids has placed more than 2.8 million books in the hands of needy children
WGRZ- Ch. 2 On Your Side jumped on board in 2009 to support this great cause. Ch. 2 is dedicated to helping create a better Western New York and to help break the cycle of poverty through literacy.
WDCX 99.5 FM, Buffalo (Kimtron)
- Alzheimer’s Association of Western New York
For the second year in a row, WDCX Radio took the lead among Western New York media in helping The Alzheimer’s Association of Western New York to raise nearly three quarters of a million dollars in the 2017 “Walk to End Alzheimer’s.” WDCX was a “Platinum” Sponsor of the 2017 event (we gave $10,000 to sponsor five different Alzheimer’s walks in five different Western New York counties). The station’s corporate walk team in Buffalo once again finished #1 among all local businesses in raising some $25,000 additional dollars for the event.
During the three months leading up to September the station ran free promotional announcements, conducted interviews with experts in the field of Alzheimer’s Research, spoke with individuals and families affected by the and helped raise awareness for preventative measures. WDCX also ran sound for the event in Buffalo by bringing our outdoor concert equipment as offered it free of charge as an in-kind contribution.