For years the DLA has been recognized as the best digital sales training seminar in the country. This was the first year we included the conference as part of the NAB Show New York on October 18 and 19, 2017. Attendance broke all past records with more than 154 people attending the conference. The growth is a testament to the quality of the information provided by the Digital Leadership Academy.
Opening the conference was our keynote speaker, industry veteran, Lora Dennis, Senior VP Digital Media, NBC Owned Television stations. She is also responsible for Telemundo’s digital efforts. The conference then divided into two tracks. Participants in the digital sales track competed in the annual digital sales idea contest. For the first time we offered a session hosted by Al Tompkins of the Poynter Institute, on digital news production.
Day 2 offered a full day of sessions beginning with the “Cool Tools Exchange, which focused on new technologies. Those attending advanced digital training saw a superb digital advertising panel moderated by Scott Hopeck, President, New York Region iHeart Media. The panel included such notables as Paul Potratz, President Potratz Advertising; Sara Poe, VP Media Content, Tipping Point Advertising; Malorie Benjamin, Media Director, Quinlan & Co.; and Lisa Kleinman, VP AMD Broadcast at Hill Holliday.
Adam Armbruster, Senior Partner ESA Company, hosted a terrific session focusing on the best practices for selling digital to automotive. The top flight panel included Mark Schienberg, President, Greater New York Automotive Dealers Association and Lee Certilman, President of Nardy Honda in Smithtown, NY.