We were delighted that the Deputy Majority Leader of the New York State Senate, John DeFrancisco was able to attend our recent Serving New York Luncheon. Senator DeFrancisco is one of the most powerful members of the New York Senate. He previously served as Chairman of the important Senate Finance Committee. He has been a good friend to broadcasters.
The following stations were recognized for their efforts:
NBC-3/CBS-5/CW6 and CNY Central – Food Bank of Central New York
What does hunger in Central and Northern New York look like? The face of hunger has shifted from what was once the homeless man who used a soup kitchen to survive…to working families and individuals who are struggling to make ends meet. Food insecurity refers to the United States Department of Agriculture’s (USDA) measure of lack of access to enough nutritionally adequate foods for an active, healthy lifestyle for all household members. Food insecurity is not exclusively a trait of the poverty stricken. 1 in 7 families is food insecure.
Every day, the Food Bank of Central New York distributes nearly 35,000 meals in this region. Upon learning of such a need, NBC3, CBS5, CW6 & CNYCentral.com, partnered with the Food Bank to hold a telethon back in January of 2014 to raise awareness and money for the hungry. The public service initiative has been so well received that now, in its 3rd year, the telethon generated $34,176 on January 28th this year, and over $75,000 since it’s inception.
Amy Collins, General Manager of WSTM-TV (NBC) and WSTQ-LP (CW) and Lynn Hy, Chief Development Officer for the Food Bank of Central NY were on hand to receive the awards.
WSYT Fox 68/MY43 – Reach out CNY – Anti Bullying and Other Campaigns
The stations have worked annually with local East Syracuse Minoa High School, and their TV production classes, to create Anti-Bullying PSAs featuring the students that run on the air on a regular basis. In addition, the stations do sponsorship work for ACR Health, a local AIDS Foundation, with their charity walk/runs as well as production of PSAs and short form video for their internal use. They have continued to coordinate an effort with a local shoe repair shop to drive donations to his store of old unwanted shoes which he then repairs and donates to The Rescue Mission. The stations believe in using the resources we have to help and better our community. These are just a few of the stations’ favorite ways to give back and they are always looking for more ways to better serve the community. Don O’Connor, VP and General Manager of Fox 68/MY 43 was on hand to receive the award.
WNTQ-93Q (Cumulus) – Women Igniting the Spirit of Entrepreneurship (WISE)
“Women Igniting the Spirit of Entrepreneurship” (in conjunction with the Whitman School of Management at Syracuse University) is an Initiative to train and inspire women interested in launching or growing a business in Central NY. The station has provided a number of ways WISE can reach the community including 1) monthly interviews with Joanne Lenweaver, Executive Director of WISE and multiple women who have benefitted from these programs; 2) Soundbites from the station’s community affairs show “Street Talk,” which is broadcast and streamed across the Cumulus cluster every Sunday; 3) Ted & Amy In The Morning conduct interviews and they are streamed in real time at 93Q.com and the 93Q mobile app; 4) Long form interviews are also available on demand thru podcast found at 93Q.com.
According to Executive Director of WISE, Joanne Lenweaver, “I am so grateful to you for the chance to highlight our hard-working women entrepreneurs. The number of those who heard our 93Q/WISE segment yesterday continues to grow; we also received a new client request by phone today! We are so excited about the possibilities!” Beth Coughlin, Vice President/Market Manager Cumulus Syracuse, Amy Robbins- 93Q Morning Show Host and Joanne Lenweaver, Executive Director of WISE, were on hand to receive the awards
WAQX 95X (Cumulus) – “In My Father’s Kitchen”
“In My Father’s Kitchen” is a local, not for profit organization, whose primary goal is help the homeless with shelter, food, clothes and the ultimate goal to get them off the streets and into permanent housing. The stations campaign to help the organization included: 1) multiple on air interviews; 2) a clothing drive with live broadcasts soliciting cold weather gear; 3) promotions and interviews for a new pasta sauce, “Taste and See” which benefits 100% to the charity and 4) on-air interviews to promote the “You are Not Invisible 5K.”
As the station’s morning co-hosts Marty and Shannon noted, “This charity is so important because it changes people. It changed us. We both had the “get a job and get off the street” attitude before we began working with John. We hear from listeners all of the time that their eyes have also been opened. When you get to actually meet a homeless person and hear all of the little things that led to their circumstance it’s humbling. When you meet a man who owned a business, had the house and family, and lost it all only to be found nearly dead on the street and saved by John Tumino- you really understand that it can happen to anyone… We are so very proud to be involved.”
On hand to receive the awards were Beth Coughlin, Vice President/Market Manager Cumulus Radio; Marty Raner and Shannon Thannhauser AM drive/Morning Co-Hosts; and John and Leigh-Ann Tumino Executive Directors of In My Father’s Kitchen.
WWNY-TV/WNYF TV Watertown – Lucy’s House
Lucy’s House is a community-based organization that provides counseling and education to children and families who have been affected by violence. The station helped promote the organization’s Second Annual “Stepping out with the Stars”, a local version of the “Dancing with the Stars.”
The station conducted interviews on its morning and noon news programs to solicit nominations for “celebrity” dancers. Additionally the station ran numerous promos across Its CBS and FOX stations to encourage the pubic to buy tickets and attend the April 2016 event.
The station was further involved as 7News Weekend Anchor and reporter Patrick Malowski, participated as a celebrity dancer as did Program Director, Jim Corbin and WWNY TV General Manager served as a celebrity judge for the event. The end result was a big increase in attendance and an event raised around $20,000 to fight child abuse in the North Country. James Corbin, Program Director for WWNY was on hand to receive the award.
WKTV-TV News Channel 2 Utica – Severe Weather Show During Severe Weather Awareness Week
Nothing is more important than warning viewers about severe weather. The WKTV Severe Weather Show coincided with Nation Weather Service’s “Severe Weather Awareness Week.” The show is designed to educate and inform viewers of the potential dangers that could arise in the event of summertime severe weather events such as thunderstorms, high winds, hail, and flash floods. Features included an interview with a local storm chaser, a tour of the National Weather Service facility in Binghamton, and a Q&A with local students about the dangers of severe weather. The 30 minute special aired on our CBS Utica channel and WKTV.com on April 28, and received enough positive feedback that we chose to replay it that weekend.” Steve McMurray, General Manager of WKTV News Channel 2 was on hand to receive the award for the station.
Galaxy Communications K-ROCK (WKRL) – A Clear Path for Veterans
In 2016, each Galaxy Communications station “adopted” an area non-profit to provide on-air, event based and digital support for the charity’s mission. K-Rock partnered with Clear Path for Veterans, a local organization that exists to assist military veterans and their families with the resources they need upon returning from combat.
In addition to ongoing sponsorship of K-Rock’s “Sidearm Podcast” (a podcast chronicling the stories of America’s Military, Active Duty and Veteran men and women), K-Rock partnered with a local auto dealer for a “Truck Test Drive” event in August 2016 to raise money for Clear Path. The concept was simple K-Rock and the dealership will make a donation to Clear Path for each truck test drive from August 11th – August 13th. The end result of the promotion was a five-thousand dollar donation to Clear Path on behalf of the client and the station.
Galaxy Communications CEO Ed Levine and K-Rock’s Steve Vasick were on hand to receive the award for the station.
NewsChannel9 WSYR TV – Extraordinary Talent – Celebrating High School Student Musical Talent
Throughout the school year, Carrie profiles a weekly “Extraordinary Talent” on the 4:00pm newscast… a high school singer, dancer, or instrumental musician who shows great promise. (This season, the feature has been moved to an even more prominent position on the 5:30pm newscast.) And at year’s end, she hosted her third “Extraordinary Live,” a concert event showcasing dozens of students in performance at the historic Landmark Theatre. That show was recorded and broadcast in December. Carrie has also established “The Carrie Lazarus Fund for Extraordinary Talent,” urging viewers each week to help support young people. The Fund is used to help buy instruments and provide scholarships and other opportunities for young people who might not otherwise be able to pursue their interests in the arts. Receiving the awards for the station was Carrie Lazarus, award winning news anchor and Bill Evans, VP and General Manager for News Channel 9.
WLZW Lite 98.7 (Townsquare Media) – Spearheads American Heart Association’s “Go Red for Women” in Central New York
Townsquare Media’s WLZW and midday host, Naomi Lynn, helped lead the fight against heart disease in Central New York through the station’s campaign to support the American Heart Association’s Go Red For Women. In January and February, Naomi Lynn and WLZW encouraged 50 locations, a record in the Utica area, to “Take the Red Pledge” and decorate their buildings red to celebrate National Wear Red Day and promote women’s heart health. Naomi Lynn served as the emcee for the National Wear Red Day Luncheon in Rome. The radio station promoted both the event in Rome and Utica’s Go Red For Women Luncheon in May through live and produced on-air announcements, blogs, and website videos featuring local survivors. Karen Carey, VP and General Manager accepted the award for Townsquare Media.
iHeartMedia – “Turn Up Your Future” with the Syracuse City School District
iHeartMedia Syracuse, which includes B104 point 7, News Radio 5 70 WSYR, Y 94, Power 620, and HOT 107.9 partnered with the Syracuse City School District to create an exciting campaign. Twice a week for 2 months, the iHeartMedia creative director met with juniors in the Syracuse City ITC High School. Together, they came up with a campaign that educated listeners on the district’s Career and Technical Education programs. The students created the slogan “Turn Up Your Future”, which was put onto t-shirts and became the theme of the campaign. Students helped to write, produce, and voice the commercials that ran across all 5 iHeartMedia stations with the result of HUNDREDS attending the career expo. The best part? Telling the students that THEIR commercials won a New York State Broadcasters Award for BEST PSA CAMPAIGN in New York State! Receiving the award for iHeartMedia were Hunter Hillers and Lara Graves.
WUTR-TV (Nexstar Broadcasting) – Spring Farm Cares with the Spring Farm Animal Shelter
The community project this year was helping out Spring Farm Cares. They are a local animal and nature sanctuary that is a home to 250-300 animals. During the summer a majority of the employees gave up their time to help out at the sanctuary. Volunteer projects included folding towels, sweeping out rooms, washing windows, helping around the barn, and also providing a friendly cuddle to an abused or neglected animal. They filmed parts of the volunteering efforts and aired it on the evening news bringing awareness to the not-for-profit facility. They also ran promotional spots asking for donations and volunteers. Danielle Robidoux was on hand to receive the award for the station.