Serving New York – the Capital Region

Local radio and television stations provide a uniquely local service to their communities. While consumers may access video and audio content from a variety of national sources, only broadcasting focuses on serving the needs of local communities.

Congratulations to the following stations that received a “Serving New York” award at our regional luncheon in the Capital Region. Your commitment to serving your local community sets you apart.

Serv Albany

WFLY 92.3 (Albany Broadcasting) – ALS Ice Bucket Challenge with St. Peters Regional ALS Center

Fly92When the ALS Ice Bucket Challenge began to take the country by storm, the morning show on FLY92.3 (The Fly Morning Rush) partnered with the St. Peter’s Regional ALS Center to create a record breaking ice bucket challenge. UAlbany was kind enough to allow them to use their new Ford Field for the event which took place on August 14th. More than 500 people attended and $4,000 was raised that evening! This event also helped start fundraising that has raised $60,000 for the St. Peter’s Regional ALS Center. This was a great way to raise awareness locally and bring the community together.

WYJB- B95.5 (Albany Broadcasting) – Working with a Number of Albany Charitable Organizations

B95The station has worked with numerous charitable organizations. The following lists just a few of its efforts. The station worked with Make-A-Wish Foundation of Northeast New York for the past fifteen years. From the Adopt-A-Wish Campaign, B95.5’s the stations hosted the Make-A-Wish Gala for the past six years.

In addition, the station has supported the Ronald McDonald House Charities of the Capital Region for the past thirteen years. From the Annual Radio-Thon, First Fridays with the B95.5 Breakfast Club, Annual Celebrity Softball Tourney, Building on Love Campaign, and 25th Anniversary Gala, the station has assisted in promoting events throughout the year.

B95.5 also supported the March of Dimes/March For Babies for the past ten years. The station hosted the March For Babies Kick-Off Breakfast, multiple walks through the spring & summer and the March for Babies/Signature Chef’s Auction.

For the past eight years the station hosted the “Making Strides Against Breast Cancer Walk.” From hosting the Walk to raising awareness and fundraising events throughout the month of October, the station has been a strong supporter of the breast cancer fundraising activities.

Finally, the station has supported the American Heart Association for the past decade. From supporting & hosting the Annual Heart Ball, to hosting the AHA Luncheon, supporting the annual walks and promoting other events through the year.

WYBN-LD TV 14 – Every Vote Counts Campaign

WYBNIt is ironic that as voting rights have expanded, fewer people vote. Only 36% of eligible voters in New York State voted in the 2010 elections. The station helped combat voter apathy with a unique get out the vote campaign. The station provided a timely and important PSA campaign that focused on the need for voting. In other words, every vote counts.

The station has also been active in supporting community groups like the Salvation Army and others that help flood victims throughout the stations service area.

WJKE 101.3 FM “The Jockey” (Empire Broadcasting) – Promoting Local Economies – City of Saratoga First Night Campaign

Jockey101.3 FM “The Jockey” partnered with First Night Saratoga Springs (the largest New Year’s event in New York outside of New York City).

The radio station created a customized playlist that matched the fireworks. This is the first time that “The Jockey” broadcasted the music live on the air for the fireworks. In addition, the station broadcast one hundred sixty second interviews and one hundred 30 second PSAs. The Jockey air staff was positioned at different locations during the First Night Saratoga and broadcasting live. The station was present from 6pm to 1am throughout Saratoga Springs. In all, the station donated more than $10,000 in free airtime to the city to help make First Night a terrific success.

WAJZ-FM “JAMZ 96.3 FM” (Albany Broadcasting) – African American Family Day at The Empire State Plaza

JAMZWAJZ partnered with New York State and McDonald’s in presenting “African American Family Day at The Empire State Plaza” on Saturday, August 2nd, 2014. The station celebrated the traditions and contributions that African Americans have made through music, art and dance; while, promoting cultural diversity and family values.

JAMZ 96.3’s morning host, J. Will, was on hand as emcee of the day’s celebration and led the community in the big finale. The Capital Region’s largest dance medley including the Cha Cha Slide, the Wobble, the Cupid Shuffle and the Electric Slide! Activities throughout the day included a children’s area with pony rides, arts and crafts; a silent disco; a scratch academy where kids can learn the technique’s practiced by hip-hop DJs; and a performance by national recording artist Jeffrey Osborne.

WROW-AM “Magic 590” (Albany Broadcasting) – A Conversation on Suicide Prevention – American Foundation for Suicide Prevention

MagicMental illness and suicide affects us all. We all know of a friend or family member who has tragically lost someone to suicide. The impact is staggering. Approximately, 1300 New Yorkers take their lives a year. For every suicide death there are eight to twenty five attempts. About 150,000 New York teenagers attempt suicide each year and 70 die as a result. Suicide is the third leading cause of death for young adults ages 15 – 24 in New York. It is more serious than anyone could ever imagine. The station aired a very important program featuring the local chapter of the American Foundation for Suicide Prevention. The program promoted that people can call the national suicide prevention hotline. The program also promoted the Out of the Darkness Walk in Saratoga County.

WKLI “The CAT 100.9 FM” (Albany Broadcasting) – Out of the Darkness Walk for R.I.T.A.

CatR.I.T.A. stands for “Remembrance, Intervention and Together we can bring Awareness.” It is an important program to help prevent suicide. More than 38,000 people die by suicide each year in the United States. The station wanted to join the movement to create a world without suicide. The station began PSA’s and promoted the Capital Region Out of the Darkness Walk for R.I.T.A. The station provided 100 recorded promotional mentions to support the walk in conjunction with an on-air interviews as well as participation by the station’s on-air talent. The station asked their listeners to join “Team CAT.” The walk benefited the American Foundation for Suicide Prevention which funds research, education, advocacy and programs to support people impacted by suicide.

WVCR – “The Saint” Sienna College’s Change Makers Program

SaintEstablished in March of 2011, “Change Makers” focuses on recruiting community engagement leaders to share stories about their inspiring work. The show is now student lead with the oversight of a post-graduate AmeriCorps VISTA Leader.

Guests range from nonprofit executive directors, to community members, to college or high school students. If someone is working on creating change in their community then we want to tell our listeners all about it. We hope that by creating more awareness we encourage our listeners to join us in creating a world that is more just, peaceable and humane. Previous guests have included: Mr. David Soares, Albany Co. District Attorney; Mr. Brian Hassett, CEO of The United Way; Father Peter Young, Founder of Peter Young Housing & Treatment; and Mr. Harris Oberlander, CEO of Trinity Alliance and many more.

iHeart Media – Stars Out for Troops

iHeartOnce a month WPYX 106 invites listeners to volunteer their time for “Stars for Our Troops.” “Stars for Our Troops” take old tattered and faded US Flags that have been retired from service and pass the legacy of their embroidered Stars to those that defended them. WPYX 106 provides office space to the organization where listeners, WPYX staff members, and additional volunteers donate their time to cut the fields of blue, known as the canton, from these old flags, then scissor off the embroidered stars. Volunteers then package these stars along with the following quote:

“I am part of our American Flag that has flown over the USA. I can no longer fly. The sun and winds caused me to become tattered and torn. Please carry me as a reminder that you are not forgotten.”

These star packages are distributed to active military around the world as well as local Veteran’s Organizations. As part of the program PYX 106 runs promotional announcements to inform listeners about the organization and encourage listeners to volunteer. Sister iHeart stations in the Capital Region also helped to promote the program by having the head of “Stars for Our Troops” as a guest on the Joe Gallagher Weekend Morning Show each month.

WTEN-TV – “Capital Heroes”

WTENThis three year community project recognizes individuals or not-for-profit organizations that freely give their time as volunteers. The station asks the general public to submit candidates. A committee comprised of employees from WTEN and their sponsor Capital Bank reviewed all submissions and picked the volunteer (Capital Hero) for the month.

This award has been given to a wide variety of volunteers from small organizations like “Miracle League” and “Peaceful Acres” to large organizations like the “Red Cross” and the “Girl Scouts.” News10’s Morning News Anchor, Christina Arrangio, produces a customized vignette highlighting the volunteer and their dedication and service to their cause. Thus far they have spotlighted over 20 different volunteers and not-for-profit organizations.

WXXA-TV – “Coats for Kids”

FOXWinters in upstate New York can be deadly. For the past six years, the “Coats for Kids” project has been an active campaign during October on WXXA. Over this period of time the efforts of WXXA and its dry cleaning partners, have collected roughly 24,000 coats for those in need in their community. This year WXXA has launched its seventh year of “Coats for Kids” and is hoping to collect more than 4,000 coats.

WNYT-TV – Annual Electronics Recycling Day and Support for the ALS

WNYTFor twelve years each April, News Channel 13 has spearheaded a hugely successful annual collection effort of unwanted electronic equipment for recycling in honor of Earth Day.

Last year over 4,000 cars lined up to drop off used TV’s, computers, cell phones, VCR’s, and other electronic equipment. Destined for the landfills, over 450,000 pounds of e-waste, filling 20 tractor trailers was recovered and recycled instead! In addition, hundreds of air conditioners were collected and the freon was reclaimed on-site, further protecting the environment from this potential hazard.

In a great donation effort, over $10,000 was collected during last year’s event as well, to help fight ALS (Lou Gehrig’s Disease), in support of the ALS Regional Center at St. Peter’s Hospital. The station uses the power of broadcast television to bring this important event to the attention of the Capital Region viewing audience through an extensive promotional campaign. This on-air campaign runs on all of our stations, WNYT-TV, WNYA-TV, Me-TV, and Antenna-TV. They intend to continue this public service event for many years to come.

WRGB-TV – Personal Best with Capital Region Orthopedics

CBSPersonal Best is produced weekly by WRGB – CBS 6 News. The program highlights a student athlete who is not necessarily the star of their team, but puts forth enthusiasm and hard work, while being a teammate to all. The station and Personal Best sponsor Capital Region Orthopedics, host an annual reception to celebrate all Personal Best athletes and their families.

WCSS AM 1490 – In Recognition of Sam Zurlo

WCSSSam Zurlo hosts the longest running talk show in Montgomery County. For years he has broadcast on issues such as health, education and politics. He also hosts the St. Mary’s health and information hour each week discussing a variety of health related topics such as the flu prevention, heart disease and cancer.

Sam began his career in Lumberton, North Carolina at WTSB. While in the army he worked with Armed Forces Radio in Germany, doing a nightly broadcast for 3 years. Sam began at WCSS in 1953. He worked at the Schenectady Gazette from 1957 to 1992. At the same time he also worked at WCSS and WENT in Gloversville at night. He has been doing a daily news and information talk show on WCSS since 1992.

Sam Zurlo represents the best in local broadcasting. At 82 years of age, he has been the voice of his community for decades, and hopefully for years to come. Thank you Sam!

WSDE Radio Lite 94.3 and AM 1190 – Community Wide Christmas Collaboration

WSDEThe Community Wide Christmas Collaboration-Promote the annual drive for needy families and donations for those families that fall through the gaps during the holiday season.

Last year looked devastatingly bleak for the Community Christmas Collaboration. The “Community Wide Christmas Collaboration” came to the radio station for help. At the time, the donations were very low, and it was 10 days until Christmas. The station did a 15 minute interview show and broadcast it 5 times. It also broadcast a portion of the interview in in every local newscast, eleven newscasts per day. The outcome was an outpouring of response and giving. The “Collaboration” was able to help 210 families and 457 children, twice the amount of people from the prior year. This season, the station will do another 15 minute interview, and will donate one free commercial for every one 60 second spot purchased to help the Christmas Collaboration.

WTMM (Townsquare Radio) – Special Olympics

ESPNWTMM dedicated an entire week of programming to the Special Olympics of New York (SONY). Each day, the afternoon drive show, ‘Armen and Levack’, broadcast live from a different location in the Capital Region, asking for listeners to stop by and contribute.

They incorporated guests from Special Olympics of New York, which included both employees and athletes. Donations and silent auctions were held online as well. It was a concentrated effort to bring attention to special needs individuals and families affected in the Capital Region. The station helped raise more than $1,500 in one week for SONY.

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